The recent prominent feature of the U.S. golf market is its rapid expansion centered around off-course activities. In this market, Golfzon has shown a steep growth trajectory in sales. This is attributed to the integration with the structural changes in the U.S. market, allowing Golfzon to strengthen its position as a global golf platform company.
According to the financial results announced by Golfzon last month through the electronic disclosure system, the cumulative consolidated sales for the third quarter of 2025 were 371.7 billion won, down 24% from the previous year. However, during the same period, U.S. sales reached 36.5 billion won, marking a significant growth of 91% year-over-year. This growth indicates that the increasing demand for simulators in the U.S. and off-course-based golf activities are directly impacting Golfzon’s performance.
In line with this market expansion trend, Golfzon has signed an official partnership with the United States Golf Association (USGA) for the annual U.S. Open and U.S. Women’s Open Presented by Allie. Through this agreement, Golfzon became the official indoor golf simulator for USGA’s most prestigious championships. This partnership is expected to serve as a turning point in strengthening Golfzon’s presence in the U.S. market by 2027 through various marketing activities.
The U.S. simulator market features competition from various global companies. Golfzon is expanding its supply, focusing on the TwoVision NX in sports pubs, recreational facilities, and indoor entertainment stores, thereby stabilizing its market presence.
The overall expansion of the U.S. golf market is also favorably affecting Golfzon’s growth. According to the National Golf Foundation (NGF), about 47.2 million people enjoyed golf in the U.S. in 2024, combining on-course and off-course. On-course golf refers to traditional play on actual fields, while off-course golf includes activities like screen golf, driving ranges, indoor simulators, and golf entertainment facilities. Last year, there were about 28.1 million on-course golfers and roughly 19.1 million off-course participants, illustrating a shift from field-centered to experience- and entertainment-based golf participation in the U.S.
In addition, the number of field golf rounds in the U.S. in 2024 was about 545 million, an increase of over 10% compared to the pre-pandemic average from 2015 to 2019. This change signifies not only an increase in participants but also in participation frequency, suggesting that the growth in the off-course sector is driving demand for on-course golf as well.
The TGL simulation golf league, which began in the U.S. early this year, has also accelerated market expansion. Participated in by PGA Tour stars like Tiger Woods and Rory McIlroy, TGL has drawn in younger generations and played a crucial role in popularizing simulation golf. Such content-based success is linked to the growth potential of off-course golf and the simulator market, promoting the expansion of the industry as a whole. In response to these market trends, Golfzon is enhancing its glocalization strategy and outbound sales, expanding partnerships, and increasing installation infrastructure focused on major cities in the U.S. to continue its growth in the American market.
A Golfzon America representative stated, “There has been a clear increase in inquiries and interest regarding golf simulators,” and added, “Based on the official partnership with two prestigious USGA championships, we will further solidify Golfzon’s brand presence in the U.S. market and continue our growth trajectory.”