Stellantis Korea has announced that it will host the “Drive or Treat” test drive event from October 24 to 26. Ahead of Halloween, Jeep and Peugeot showrooms nationwide are transforming into Halloween-themed spaces. During the event, all Jeep and Peugeot showrooms will be decorated as “Halloween Houses,” offering open events for families to participate in together.
Customers visiting with children, regardless of brand, will receive a cute “Halloween Goodie Bag” filled with premium jelly, marshmallows, candies, LED Halloween rings, and more, simply for attending a consultation. The showrooms will also feature various Halloween costume props, including popular characters from “K-Pop Demon Hunters” like “Lion Boys,” allowing family visitors to experience the Halloween atmosphere by trying on costumes on-site.
Additionally, there will be a social event called the “Halloween Photo Contest,” where children can showcase their Halloween costumes. Participants can take photos in the venue’s photo zone, dressed in either personal or showroom-provided costumes, and upload them to their family’s social media account with the hashtags “Jeep Halloween” and “Peugeot Halloween.” Winners will receive brand-specific prizes: a “Jeep Wrangler Lego” or a “Peugeot 9X8 Hypercar Lego.”
Alongside the Halloween event, both Jeep and Peugeot are offering special limited-time benefits for October. For Jeep, Wrangler customers can choose between an extended warranty or an auto power sidestep, while Gladiator customers receive an auto power sidestep. Peugeot is offering a special financial plan exclusively for the 308 model.
Bang-sil, the CEO of Stellantis Korea, stated, “This Halloween test drive event aims to provide an experience that customers will remember as something beyond just a car showroom visit. By combining the intrinsic features of cars with cultural experiences closely related to lifestyle, we hope to become an even more approachable brand in daily life.”
The Stellantis Halloween test drive event will be held at Stellantis Brand Houses, as well as Jeep and Peugeot showrooms throughout the country. Stellantis Korea currently operates 15 Jeep and 13 Peugeot showrooms nationwide, with 11 locations, including Gwangju (Jeolla Province), Daegu, Daejeon, Busan, Suwon, Anyang, Wonju, Uijeongbu, Incheon, Ilsan, and Jeju, running as integrated showrooms known as “Stellantis Brand Houses,” where both brands can be explored.