The popularity of the Netflix entertainment program ‘Black and White Chef’ has spread to the food and distribution industry. Food companies and convenience stores are quickly launching products collaborating with popular chefs, and consumers are increasingly purchasing ingredients and trying out recipes from chefs themselves. Experts expect that the cooking trend sparked by Black and White Chef will continue for some time. ‘
, ‘Netflix entertainment program ‘Black and White Chef’ has spread to the food and distribution industry. Food companies and convenience stores are launching products in collaboration with popular chefs, and consumers are increasingly trying out recipes from chefs by purchasing ingredients directly. Experts predict that the cooking trend ignited by Black and White Chef will continue for some time. ‘,
, ‘CU released ‘Night Tiramisu Cup’ by chef Kwon Sung-joon, who appeared as ‘Napoli Mafia’ in Black and White Chef, on the 12th. The quantity prepared on the first day of pre-booking on the 8th was sold out in 20 minutes, attracting popularity. GS25 will launch a ‘Pyunsojo Series’ collaborated with the cast of Black and White Chef at the end of this month. Representative products include ‘Imocase (Auntie + Omakase)’ featuring chef Kim Mi-ryung’s bossam boiled pork and ‘Iron Backpack Cook’ chef Im Tae-hoon’s mara shanchu. ‘,
CU released ‘Night Tiramisu Cup’ by chef Kwon Sung-joon from Napoli Mafia on the 12th. Night Tiramisu Cup was sold out in 20 minutes during the pre-reservation period before the release, attracting great popularity. BGF Retail Provided
, ‘The convenience food market also stirred. Freshge, a convenience food specialist, launched the ‘Choi: Employee’s Meal’ brand in collaboration with chef Choi Hyun-seok on the 14th. The product line realizes the staff meals that Chef Choi eats with restaurant staff in meal kits. Freshge appointed Chef Choi as an honorary consultant on the 10th for new product development. From last month to the 10th, e-commerce company Coupang conducted a ‘Trending Entertainment, Chef’s Recipe’ promotion selling easy home-cooked meals, and reported that the daily average sales of related products increased by about 2.5 times compared to the previous month during the promotional period. ‘,
, ‘Consumers are welcoming collaborative products between food companies and chefs. As it becomes difficult for customers to visit the restaurants of chefs appeared on Black and White Chef, they are turning to collaborative products as alternatives. Kim Mo (28), who works in Jongno-gu, Seoul, said, “There is a Chinese restaurant run by Chef Im Tae-hoon right in front of my workplace, and I was going to try it out, but I gave up because I had to queue from dawn,” adding, “Instead, I want to try out collaborative products sold in convenience stores, etc.” ‘,
When chef Yoon Nam-no received high scores for using Neoguri ramen to make ‘Pad Thai’ on Black and White Chef, Nongshim posted a parody post on their own SNS. Nongshim Instagram Capture
, ‘Black and White Chef has prompted some food companies to aim for a comeback. Following a dish using Neoguri ramen on the show, Nongshim posted a parody post titled ‘Black and White Chef’ on social networking services (SNS). Ottogi seized the opportunity to promote their products by using their sesame oil and perilla oil when chef Kim Mi-ryung roasted seaweed on the show, calling it ‘Auntie Omakase No. 1 PICK.’ After a canned food recipe featured on the show led to a 30-40% increase in canned food sales in a week, Dongwon F&B announced that they are planning products inspired by the show’s recipes. ‘,
,
,
, ‘As consumers’ interest in cooking grows, food sales in large marts and corporate supermarkets have increased. GS the Fresh announced that vegetable and livestock sales from 1st to 7th increased by 77.2% and 45.5%, respectively, compared to the same days last month before Black and White Chef aired. Lotte Mart also mentioned that ingredient sales increased by about 5% during the same period. A large mart official said, “Consumer interest in ingredients that were in the spotlight on Black and White Chef has increased,” and “If the cooking trend continues, it is likely to lead to increased food sales.” ‘,
As consumer interest in cooking increases with the Black and White Chef, food sales are increasing at large marts and SSM. Experts predict that the cooking trend will continue. The photo shows citizens shopping at a mart in Seoul. Photo: Yonhap News
, ‘Experts predict that the Black and White Chef will accelerate the trend of cooking at home. Hwang Jin-joo, a professor of Consumer Science at the Catholic University and Inha University, said, “As the recession continues, consumers are increasingly cooking to save on food expenses. I thought there was an increase in consumers who cook and eat on their own, and now they’re expanding the trend of home-cooked meals by making the food that was in the spotlight on the Black and White Chef themselves and sharing the recipes on SNS.” Lee Eun-hee, a professor of Consumer Science at Inha University, said, “Watching cooking programs is also a process of learning how to cook,” and, “The trend of trying out what you’ve learned, sharing that experience with others, will be more active in the future.” ‘,