KG Mobility (KGM) has announced that their total sales for last month amounted to 8,456 vehicles in both domestic and international markets, which marks a 10.5% decrease compared to the same period last year (9,452 vehicles). Although exports reached 5,780 units, increasing by 1.3% from the previous year, domestic sales decreased by 28.6% to reach only 2,676 units. KGM explained that this was due to increased sales of models like Torres and Torres EVX in markets such as Kazakhstan and Turkey, contributing to a slight rise over both the previous year and the preceding month. Turkey, in particular, is identified as a promising market due to a high preference for SUVs and a significant increase in demand for electric vehicles.
KGM linked the decrease in domestic sales to pending demand for new models such as the ‘Musso EV’ and ‘Torres Hybrid.’ The Musso EV is characterized as an urban electric pickup combining traditional SUV foundations with pickup styling, offering ample loading space and a quiet ride. Meanwhile, the ‘Torres Hybrid,’ KGM’s first hybrid model, features a ‘dual tech hybrid system’ that maximizes the attributes and advantages of electric vehicles and internal combustion engines, significantly improving real-world fuel efficiency.
A KGM representative stated that this year, the company will focus on the successful launch of new models like the Musso EV and Torres Hybrid, and improved product models, while expanding their global market strategy and strengthening their response in the domestic market.