James Liang, Chairman of Trip.com Group / Photo = Hong Ji-yeon, Travel+ Journalist, ‘”Travel and innovation are the most fulfilling and meaningful activities for humans. We will strive for travel innovation that enhances efficiency and implements sustainability while providing meaningful experiences.”‘,
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, ‘James Liang, Chairman of Trip.com Group, stated this at the annual seminar “Invision 2025” held in Shanghai, China, on the 26th.’,
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, ‘This event held at the Shanghai International Convention Center was attended by more than 3,000 participants, including Trip.com’s global partners and affiliates in the aviation, hotel, attraction, and payment system industries worldwide.’,
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, ‘In his keynote speech at the annual seminar, Chairman James Liang emphasized “innovation” and “sustainability” as keywords, communicating with business partners and explaining the future direction of Trip.com.’,
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Trip.com Annual Seminar ‘Invision 2025’ held in Shanghai, China, on the 26th / Photo = Hong Ji-yeon, Travel+ Journalist, ‘James Liang announced plans to establish a “Tourism Innovation Fund” worth about 100 million dollars (approximately 135 billion won) to foster continuous innovation in the travel industry.’,
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, ‘This travel fund is a key strategy for Trip.com to lead the future of the travel industry, aimed at supporting innovative projects and creating new travel paradigms.’,
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, ‘The investment areas are broadly divided into two categories. In the “Destination Experience Innovation” sector, the plan is to develop new forms of travel content, such as digital festivals, dining experiences, and immersive events, to highlight the charm of lesser-known destinations and promote cultural tourism.’,
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, ‘A “Tourism Innovation Awards” will be newly established to award approximately 1.4 million dollars (around 1.6 billion won) in prizes to individuals and organizations that achieve excellent results in various fields such as sustainability, technology, cultural heritage, and natural scenery.’,
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, ‘The first “innovation” emphasized by James Liang is technological innovation for efficiency.’,
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, ‘Trip.com is improving the overall user experience, including customer service, reservation systems, and travel planning, based on artificial intelligence (AI) and robotics technology.’,
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James Liang explaining the ‘Country Retreat’ low-carbon hotel model at the Trip.com Annual Seminar ‘Invision 2025’ / Photo = Hong Ji-yeon, Travel+ Journalist, ‘While talking about sustainability, Chairman James Liang introduced an experiment conducted in China last year.’,
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, ‘Trip.com built a “low-carbon hotel” in rural areas in need of support, applying solar panels and energy storage technology, and employed locals to operate the hotel.’,
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, ‘This resulted in direct job creation in the local community and a 30% reduction in carbon emissions.’,
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James Liang, Chairman of Trip.com Group, giving a presentation at the annual seminar ‘Invision 2025’. / Photo = Hong Ji-yeon, Travel+ Journalist, ‘Lastly, he mentioned that to provide unique travel experiences, it should be based on four elements: technology, culture, tradition, and content.’,
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, ‘He cited the Sphere and Afterlife in Las Vegas, USA, as examples of technology-based innovation.’,
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, ‘With the introduction of the massive LED dome venue Sphere and the EDM show Afterlife, hotel reservations in the area increased tenfold.’,
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, ‘The Grand Egyptian Museum, which opened in October 2024, is also receiving great attention. Built with a budget of 1.5 billion dollars (approximately 2.05 trillion won), the archaeological museum is noted for its design harmony with the nearby Giza Pyramids and its extensive exhibits. After its opening, Cairo travel bookings have grown by a staggering 125%.’,
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, ‘Finally, Chairman James Liang stated, “We need to redefine the essence of travel” and urged, “Let’s create a collaborative ecosystem where technology, culture, and communities work together for a better future.”‘,
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, ‘Shanghai (China) = Hong Ji-yeon, Travel+ Journalist’,
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