Leading business expansion and mergers and acquisitions
Park Ji-won resigns amidst the Adoé controversy,

Lee Jae-sang nominee for CEO of Hybe. Provided by Hybe,
, ‘[Seoul Economy] ‘,
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, ‘Facing a crisis due to the Adoé controversy, Hybe is embarking on a fresh start through leadership change. Hybe announced on the 24th that they plan to officially appoint Lee Jae-sang, the Chief Strategy Officer, as the CEO.’,
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, ‘The nominee had previously worked at Hyundai and Google before joining Big Hit Music in 2018, where he played a pivotal role in business strategy, investment, initial public offerings (IPOs), and mergers and acquisitions (M&As).’,
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, ‘Hybe has been undergoing leadership transition work since earlier this year, and following the change in CEO, they plan to soon unveil their future business strategy known as ‘Hybe 2.0’. Hybe stated, “The nominee is an entertainment industry expert with experience in setting up and operating business strategies for both domestic and international businesses. We expect him to demonstrate capabilities to grow as an advanced entertainment lifestyle platform company based on music and technology.”‘,
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, ‘Meanwhile, Park Ji-won’s resignation as CEO of Hybe seems to be primarily related to recent conflicts with Min Hee-jin, the CEO of Adoé. The public exposure of conversations between Park and other executives during the conflict with Min severely damaged the company’s image. The analysis suggests that Park’s resignation is also influenced by this incident. Hybe stated, “In consideration that global business expansion and new growth strategies should be led by a new leadership, Park decided to resign.”‘,
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