**Hankook Tire Launches ‘Drive to T’Station’ Pop-Up Experience**
– **Date**: November 25-30
– **Location**: Shinsegae Department Store, Gwangju
Hankook Tire & Technology has announced that it will host an offline pop-up event, ‘Drive to T’Station,’ at the Shinsegae Department Store in Gwangju from November 25 to 30. This initiative is part of its efforts to offer a differentiated brand experience and strengthen customer communication.
Launched in 2021, Hankook’s ‘Drive’ brand underwent a renewal last year, aiming to enhance communication with consumers by expanding from its existing motor culture brand ‘MADE IN HANKOOK.’
During the pop-up, a special zone will be set up in the department store’s lobby featuring tires, supercars, and maintenance and tuning options, showcasing the premium mobility concept unique to ‘Drive.’ Additionally, six large pillars branded with ‘T’Station’ and ‘Drive’ elements will be installed outside the pop-up area to raise brand awareness.
At the heart of the pop-up, visitors will find a display of Hankook’s major product lineup, including the hypercar Bugatti Chiron and the world’s first full-range EV tire brand ‘iON,’ along with the flagship tire brand ‘Ventus,’ demonstrating the innovative technology leading the global tire industry.
Interactive events for T’Station members will also be available. These include the ‘Time Attack’ challenge, where participants stop a timer at exactly 10 seconds, and the ‘Shuffleboard Pull Back Car’ event, where participants aim to stop a mini car accurately in the safety zone. Successful participants will receive tire discount coupons and branded merchandise.
Furthermore, from November 29 for two days, exclusive premium vehicle care services will be offered to VIP customers of Shinsegae Department Store. Customers who book valet parking and car wash services through the Shinsegae app and check in with a QR code at the exclusive parking area can enjoy benefits provided by T’Station specialists. These benefits include a comprehensive free inspection (tire wear, air pressure, battery, engine oil, washer fluid), hand wash service, vehicle inspection report consultation, tire purchase discount coupons, and a T’Station numbered keyring.
Lee Yong-kwan, Head of Korea Business Division at Hankook Tire, stated, “We hope this pop-up event will offer potential customers in the Honam region a dynamic and innovative brand experience with ‘Drive,’ and provide the opportunity to experience T’Station’s premium value by offering distinctive vehicle maintenance services for maximum customer satisfaction.”