Hankook Tire to Participate in Germany’s Tuning and Motorsport Fair ‘Essen Motor Show’
Hankook Tire & Technology announced on the 29th that it will participate in the tuning and motorsport fair ‘2024 Essen Motor Show,’ held in Germany, the heart of the European automotive industry, until December 8th (local time).
At this year’s Essen Motor Show, Hankook Tire plans to showcase various products, including its electric vehicle-specific full lineup tire brand ‘iON,’ flagship tire brand ‘Ventus,’ and winter tire brand ‘Winter i*cept.’
A specially designed tire featuring the same color tread as the official electric racing tire for the world’s top electric car racing event, the ‘FIA Formula E World Championship,’ called the ‘iON Evo,’ will also be displayed. The iON Evo will be showcased on an Audi e-Tron GT.
Hankook Tire has also prepared attractions such as a signing event with players from the prestigious German Bundesliga professional soccer club, Borussia Dortmund, which it has been officially sponsoring since 2009, and a painting performance by the famed German automotive painting designer, Alexander Bloch, known for his cartoon designs, on a Porsche 993.
They also plan to unveil the 2024 campaign vehicle for ‘Tune it! Safe!’ Hankook Tire has been the official sponsor of this campaign, which is led by Germany’s Federal Ministry for Transport and Digital Infrastructure and the Association of German Automobile Tuners to promote a legal and safe car tuning culture, since 2006, marking 18 years of support.