‘Collaboration and Connection for the Spread of K-Culture’… Ministry of Culture, Sports and Tourism announces 4 major strategies and 8 major tasks

[Seoul=Newsis] Reporter Park Ju-yeon = The Ministry of Culture, Sports and Tourism has completely revised the framework of international cultural policy to promote the global spread of K-Culture. By integrating the fragmented international exchange projects and increasing private sector participation, it aims to expand the export market through promoting ‘Korea Season,’ a comprehensive Korean cultural festival, and strengthening collaboration with other ministries. 2024.05.23. [email protected], “
, “
, “The Ministry of Culture, Sports and Tourism announced the ‘International Cultural Policy Implementation Strategy’ with Minister Yu In-chon and Director Yong Ho-sung of the International Cultural Promotion Policy Office participating at National Museum of Modern and Contemporary Art, Seoul Branch conference room at 10 a.m. on the 23rd. It includes four strategies and eight key tasks to leap into a global cultural central country.”, “
, “
, “According to the Ministry of Culture, the annual number of students at Sejong Hakdang has increased by about twice in five years due to the global popularity of the Korean Wave (from 62,000 in 2018 to 127,000 in 2023). With increasing global interest in Korean culture, ‘Hallyu content’ (31.9%) also ranked as the top factor influencing travel interest among inbound tourists. There is also a growing demand for efficient and systematic policies to facilitate the global entry of Korean culture and arts into the world stage.”, “
, “
, “In response to these environmental changes, in February, a subsidiary agency, the Overseas Cultural Promotion Institute, was incorporated into the Ministry of Culture, Sports and Tourism headquarters and expanded and reorganized as the ‘International Cultural Promotion Policy Office’. Subsequently, based on consultations in more than 70 meetings covering various fields, the ‘International Cultural Policy Implementation Strategy’ was established.”, “
, “
, ‘The strategy includes contents such as ▲innovation of the international cultural policy support system ▲comprehensive restructuring of the international cultural policy support project structure ▲comprehensive support for overseas expansion of K-Culture ▲strengthening cooperation on international cultural policy.’, “
, “
, ‘Minister Yu In-chon stated, “With the increasing global interest in Korean culture, our goal is to fully support the overseas spread of K-Culture and promote the charm of our culture to the world. Based on the ‘International Cultural Policy Implementation Strategy,’ we will systematically revise and expand existing policies, lead various stakeholders and cooperation to take the lead in making Korea a global cultural central country.”‘, “
, “
,

, “
, ‘The Ministry of Culture will establish a comprehensive implementation system for integrating and coordinating international exchange projects in the fields of culture, arts, content, tourism, sports, and other related industries, which have been conducted in a fragmented manner.’, “
, ‘The Ministry will operate the ‘International Cultural Policy Consultative Council’ to coordinate policies by field and comprehensively discuss collaboration methods. Overseas offices such as Korean cultural centers overseas, overseas branches of the Korea Tourism Organization, overseas business centers of the Korea Creative Content Agency, and Sejong Institutes play a central role in leading the spread of K-Culture. Realizing substantial development, the Ministry will also institutionalize the operation of the ‘International Cultural Exchange Promotion Council’ and ‘K-Content Export Working Group’ to discuss policies with other ministries, the private sector, and so on.’, “
, ‘In regions where there are no Korean cultural centers, Sejong Institutes will gradually expand their functions as ‘small cultural centers’. To stably operate the Korea International Culture Exchange Promotion Institute designated as a dedicated agency for international cultural exchange support, its institutional basis will be legalized, and international cultural exchange-related projects currently operated by other agencies will be realigned under the Institute to strengthen its position as a specialized institution for international cultural exchange in the cultural field.’, “
, “
, “

[Seoul=Newsis] Reporter Park Jin-hee = Minister of Culture, Sports and Tourism Yu In-chon is presenting the ‘International Cultural Policy Implementation Strategy’ at the conference room of the National Museum of Modern and Contemporary Art, Seoul Branch in Jongno-gu, Seoul on the 23rd. From left: Choi Bo-geun, Planning and Coordination Director; Minister Yu In-chon; Director Yong Ho-sung of the International Cultural Promotion Policy Office. 2024.05.23. [email protected], “
, “

, “
, ‘The existing support structure for international cultural exchange-related activities will be completely overhauled. In the field of culture and arts, the open call system for supporting private international exchange activities will transition to a system that supports works targeting outstanding overseas institutions, festivals, etc., identified through pre-formation surveys. Support items will also be standardized, such as airfare expenses, and settlement procedures will be streamlined to reduce administrative burden at the operational level.’, “
, “
, “Even small-scale events that were separately organized will be interconnected and integrated under a single brand to increase external visibility. The cultural event touring support program, which was previously operated separately through the Cultural Promotion Fund and Korean Cultural Centers, will be unified as ‘Touring K-Arts.’ Korea’s cultural festivals held on occasions such as diplomatic relations and international events will be promoted under a single brand called ‘Korea Season,’ while B2B events for corporations will be branded as ‘Korea EXPO.'”, “
, “
, ‘To expand international exchange opportunities for private individuals and organizations in the fields of culture and arts, collaborations with private cultural foundations or regional cultural foundations will be increased when designing the tour programs of Korean Cultural Centers. Specialized advisory groups well-versed in regional conditions will also be established. Tailored consulting services will be provided to cultural and arts professionals seeking overseas expansion, offering customized advice on entry locations, thus enhancing private access to international exchange.’, “
, “
, ‘To activate field-centric international cultural exchange activities, the training of professionals and information provision will be strengthened. The curriculum for professional international cultural exchange education will be expanded, and the number of personnel dispatched to Korean Cultural Centers and overseas cultural and arts institutions will be increased.’, “
, “
, ‘

, “
, “‘Korea Season,’ a comprehensive Korean culture festival covering the fields of culture, arts, sports, and tourism, will be expanded to promote various aspects of Korean culture intensively.’, “
, “
, ‘By conducting preliminary surveys considering major events and national characteristics, around 10 countries will be selected annually for hosting ‘Korea Season’ and an overall artistic director will be appointed. Large-scale projects will be supported over multiple years to run high-quality events.’, “
, “
, ‘In order to diversify the export market of Hallyu contents, overseas business hubs will be expanded. New content overseas business centers will be established in 10 locations including Singapore, India, Australia, and Spain this year, with plans to expand to 50 locations by 2027.’, “
, “
, ‘Support policies to enhance the overseas receptivity of Hallyu content will be implemented to maximize the ripple effects of K-Culture. Collaboration among ministries will also be strengthened to enhance the upward effect through increased coordination between related consumption goods and sectors related to Hallyu.’, “
, “
, “The Ministry of Culture, Sports and Tourism, the Ministry of Industry, the Ministry of Agriculture, Food, and Rural Affairs, the Ministry of Oceans and Fisheries, and the Ministry of SMEs will participate in ‘K-Fairs,’ which will be held at least twice a year starting this year. Following the Indonesia Jakarta Overseas Promotion Center (Korea 360), a promotion center will also be opened in Dubai at the end of the year. By connecting product development utilizing character and content intellectual property with indirect advertising promotion support for dramas, the support system will be renovated in a way that provides continuous support from product development to marketing.”, “
, “
, ‘To provide K-Culture experience opportunities in regions without Korean cultural centers, cultural experience events will be provided by collaborating with the Ministry of Foreign Affairs at overseas embassies (167). The Ministry of Culture will supply Korean cultural events and courses tailored to local demands and interests to overseas embassy hubs to expand the K-Culture promotional network worldwide. Active collaboration with the Ministry of Education will also lead to hosting study abroad fairs and cultural events connected to education overseas, linking the affinity for Korean culture to Korean study abroad.’, “
, “
, ‘Local project cultural events planned in collaboration with private organizations for each Korean cultural center will also be operated. Information will be provided on performances and exhibition facilities in Korean cultural centers to allow private sector organizations to plan collaboration strategies in advance.’, “
, “
, ‘Efforts will be made to increase exchanges and cooperation with the international community, including hosting large-scale Hallyu cultural festivals domestically to attract global attention to Hallyu. In addition, international forums related to Hallyu will be held to contribute to the development of international cultural policies and establish a solid position as a cultural powerhouse.’, “
, “
, “To maintain the continuous popularity of Hallyu, policies supporting the increased international receptivity of Hallyu content will be pursued. Exchange and cooperation between popular Hallyu countries and the domestic scene will be expanded to promote communication and understanding between each other. International cultural development assistance (ODA) projects will be reorganized in a more systematic manner by reflecting the needs of partner countries, combining support such as infrastructure construction, policy advice, and capacity enhancement training to reinforce the foundation for international expansion.”, “
, “
,