[Seoul Economic Daily] The members of the girl group NewJeans have fallen out of the top 100 in brand reputation rankings this month. Minji from NewJeans, who was ranked number one in brand reputation at the end of last year, is no longer in the rankings.
The Korean Business Research Institute analyzed the brand reputation data of 680 girl group members by extracting brand big data from the 20th of last month to the 20th of this month.
BLACKPINK’s Jennie secured the first place. After ranking 9th and 6th in August and September respectively, Jennie claimed the top spot this month. She was followed by aespa’s Karina and IVE’s Jang Wonyoung in second and third place, respectively. NewJeans’ Minji, who was number one in brand reputation last year, and Hani, who was 26th, did not make the rankings this month.
The decline in rankings appears to be influenced by ongoing conflicts with their agency since the first half of the year. ADOR, the agency NewJeans is affiliated with, and its parent company HYBE have alleged that former ADOR CEO Min Hee-jin, known as the “NewJeans Mom,” attempted a management takeover. Min refuted these claims, escalating the conflict to a legal battle. On the 15th, Hani appeared as a reference at a National Assembly Environment and Labor Committee audit, alleging that she was ostracized by the company.
NewJeans’ brand reputation ranking dropped to 10th in April, 29th in May, and 48th in June. Despite their Korean comeback in May and Japanese debut in June, NewJeans ranked 50th in July, 46th in August, and eventually fell out of the chart in September.
Brand reputation index is created through brand big data analysis, underscoring how consumers’ online habits significantly impact brand consumption. The analysis assesses positive and negative evaluations, media interest, as well as consumer interest and communication volume related to individual girl group brands. It also includes brand value assessments to measure brand influence.
Reported by Park Yoon-sun, [email protected]