Jun Hyun-moo also at 0%… TV mukbang and talk show following YouTube closely.

Comedian Jeon Hyun-moo is taking a unique approach by personally cooking and inviting guests, but the viewership rating has dropped to 0.3%, causing a shock.

Under the name ENA ‘Hyunmukase’, he presents both food and talk, but it fails to generate as much buzz as YouTube talk content does. Talk shows and mukbang are losing influence on TV platforms.

ⓒ’Hyunmukase’ video capture

‘Hyunmukase’ is a talk show where, on the way home from work, Jeon Hyun-moo and Kim Ji-seok invite guests to their personal hideout ‘Hyunmukase’ and treat them to a ‘guest-specific’ full-course meal while cooking from the heart. Combining mukbang where people eat and talk in a relaxed atmosphere, the concept itself is familiar, but there was curiosity about how Jeon Hyun-moo’s cooking would create a distinguishing factor.

Referred to as an ‘hideout,’ the program creates a fusion of enjoyment from watching Jeon Hyun-moo cook and listening to his stories in a relaxed atmosphere. Starting with a 0.7% viewership rating, ‘Hyunmukase’ has recently dropped to 0.3% in the last four episodes, failing to garner significant attention.

Both talk shows and mukbang without talks are on a downward trend. Even the comedy TV show ‘The Tasty Guys,’ which made adjustments with Kim Joon-hyun rejoining, is unable to break free from the 0% range. The most recent episode recorded a viewership rating of 0.2%, lower than that of the latest episode of ‘Hyunmukase.’

On YouTube, talk shows and mukbang continue to be ‘popular.’ Nation’s MC Yoo Jae-suk’s talk show ‘Pretext’ attracts millions of views, while Choi Hyun-ah’s ‘Thursday Night with Choi Hyun-ah,’ where she drinks and talks with guests, and ‘Elf’s Dining Table’ by Jung Jae-hyung, where you can enjoy cooking and talk, captivate the audience with honest stories presented by glamorous guests.

As an example, in ‘Elf’s Dining Table,’ actress Go Hyun-jung appeared and candidly talked about rumors, creating a sense of closeness. In ‘Wake Up and Have Breakfast,’ where actor Jang Seong-kyu treats guests to breakfast and shares stories, actress Go Joon-hee stood at the center of attention by dispelling misunderstandings about the ‘Burning Sun rumor.’ Mukbang YouTubers like Tsuyang, Heepop, and Shorty demonstrate steady popularity by presenting only mukbang without talk.

In a short runtime, not only can you enjoy the ‘fun’ parts comfortably, but you can also get close to the public with stories that cannot be told on TV platforms, which top stars are also following by continuing their steps into YouTube talk shows.

Despite emphasizing the ‘rawness’ of ‘Hyunmukase’ and presenting a different flow from typical TV talk shows, it ultimately did not create a reversal. At a production presentation held on the 11th of last month, Jeon Hyun-moo emphasized, “What excited me was not a well-structured talk show but the freedom that is not predetermined. After filming, I even asked the production team, ‘Will this be broadcast?’ highlighting the difference from the existing format. Nevertheless, it fell short in catching up with the authentic rawness of the YouTube platform.

While TV programs are chasing after YouTube, it is a bitter truth that they cannot capture viewership ratings and buzz. Now is the time for them to adopt an approach that fits TV platforms and targets viewers more effectively.

‘Dailyan Jang Su-jeong Reporter ([email protected])’, ‘- Copyrights ⓒ (주)데일리안, 무단 전재-재배포 금지 -‘, Related Articles, , , , , ,