In celebration of BTS Jimin’s birthday, Chinese fans organized spectacular events to express their enthusiastic support. Jimin’s Chinese fanbase, JIMINBAR_CHINA, conducted a video advertisement support event in Shenzhen to celebrate his birthday. On October 13, Jimin’s birthday, the celebration took place from 9:45 PM to 10:00 PM at the IFC (International Financial Center), a landmark located in the heart of Futian, one of Shenzhen’s nine districts. During this time, Jimin’s 30th birthday celebration video was displayed on a massive 118-meter screen, lighting up the Shenzhen night.
Additionally, screen advertisements were carried out in major commercial districts like Futian and Nanshan in Shenzhen. These advertisements were displayed at seven locations, including the International Exchange Square, which sees a daily foot traffic of over 200,000 people. These screen ads ran once every hour for 15 seconds each, a total of 60 times throughout the day on the 13th.
Previously, JIMINBAR_CHINA has shown support through legendary projects such as wrapping the exterior of an airplane with Jimin-themed graphics, holding the “Snowy October 13th” event in the heart of Gangnam, creating a “Jimin Theme Park” in Myeongdong, and displaying screen advertisements on the facades of 34 buildings in Hangzhou, China. They also organized a world idol-first billboard advertisement at the Dubai Mall, all reflecting their continuous support and affection for Jimin.