Lee Eun-mi, CEO of Toss Bank, Announces Vision at 2025 Media Day
Establishment of a Dedicated Organization for Seniors, Expansion into Healthcare and Asset Management
Addition of Transfer Function to ‘Tobang Signature’ Foreign Currency Account
Active Pursuit of Overseas Expansion in Southeast Asia and Developed Markets
“Will Become the First Bank That Comes to Mind”,
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, ‘[By Kim Na-kyung, Edaily] “While we have focused on creating the term ‘first’ so far, Toss Bank’s goal moving forward is to become ‘the bank that comes to customers’ minds first.’ We will advance as a futuristic bank through optimal client-centric solutions and global expansion.”’,
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, ‘Lee Eun-mi, the CEO of Toss Bank, revealed this vision of being “Built for the Future” during a press conference at the Fairmont Ambassador Seoul in Yeouido, Seoul on the 16th. The mid-to-long-term strategy, for the next 3 to 5 years, includes △customer-centric optimization △standardization beyond technological internalization △global expansion.’,
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, ‘Toss Bank is working on comprehensive financial services for seniors, strengthening foreign currency accounts, and extending its reach overseas. “There is a strong perception that Toss Bank is mainly used by the younger generation, but half of Toss Bank’s customers (48%) are over 40,” said CEO Lee. “We will establish a dedicated team for senior customers and introduce life care products and services linked with healthcare and asset management beyond finance.”’,
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, ‘The unique feature of Toss Bank’s foreign currency account will add a transfer function to its free currency exchange feature. The bank plans to strengthen its loan portfolio through corporate guaranteed loans. “The foreign currency account will become more powerful. It offers more freedom for sending money to friends or family residing overseas, or studying abroad,” Lee explained. “We’ll enhance our portfolio management and risk management through guarantee-based corporate loans.” The bank aims to launch home mortgage loans by the first half of next year. Lee mentioned, “As mortgage loans extend over long periods, like 30 or 40 years, there is much to consider regarding risk management. We expect the launch around the first half of next year.”’,
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, ‘Toss Bank is also exploring global expansion. In addition to developing countries like Southeast Asia, where many domestic banks have ventured, it is also considering entering developed markets. CEO Lee stated, “There are countries already asking us to enter. It must be mutually beneficial for both the country and Toss Bank, so we are reviewing various options.” As Toss pursues an initial public offering (IPO) in the U.S., CEO Lee noted, “We haven’t decided on the method or timing of the IPO yet, and we are still contemplating it.”’,
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, ‘Moreover, CEO Lee emphasized customer-centric innovation and technological standardization as key pillars. “Based on the 12 million customer data, Toss Bank will advance personalization algorithms and behavior-based recommendation systems,” Lee stated. “We will enhance the TSS (Toss Scoring System), a credit evaluation model, and integrate AI-based risk prediction models.” The bank plans to bolster deposit balances, delinquency rates, document recognition accuracy, and ID forgery detection technology.’,
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, ‘Toss Bank achieved an annual profit last year with a net income of 4.57 billion KRW. The bank serves 12 million customers and has 8.8 million monthly active app users (MAUs). As Season 1 of Toss Bank’s innovation, CEO Lee highlighted achievements like ‘Receiving Interest Now’ (a service where customers receive interest when desired), ‘Jeonse and Monthly Rent Deposit Loans’ (combined with a registration change notification service), and ‘Joint Loans’ (in collaboration with Gwangju Bank). CEO Lee affirmed, “Since its opening in October 2021, Toss Bank focused on breaking finance stereotypes through various products and services over the past three years. As the future-ready Toss Bank, we will continue sustainable innovation based on customer trust, transparency, and stability.”’,
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