SSG.com holds its first offline festival ‘미지엄’ in Seongsu-dong.

Over 100 Food and Cosmetic Brands Gather in Seongsu-dong
Expanding Customer Interaction through Exhibition and Experience-Based Events,
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, , SSG.com is hosting its first ever offline pop-up event ‘美지엄’ in Seongsu-dong. /SSG.com
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, “SSG.com announced on the 15th that it will host its first offline fest, ‘美지엄 (Mijeom),’ in Seongsu-dong until the 19th.”,
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, ‘This event marks the first offline pop-up planned by SSG.com since its founding. An SSG.com representative explained, “We organized this event as a chance to widen customer contact points and strengthen our marketing by providing a space where our brand can be directly experienced.” ‘,
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, “SSG.com set up the pop-up to allow consumers to directly experience trendy foods and luxury cosmetics previously accessible only online. The event, themed as a ‘Selected Museum,’ is designed to offer the excitement of discovering new products and personal tastes by walking around as if touring a museum.”,
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, ‘Over 100 selected grocery and beauty brands chosen by SSG.com are being showcased at the S-Factory D Building in Seongsu-dong (4 floors, approximately 4,700㎡).’,
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, ‘Mijeom is organized with six themed zones: △Gourmet Street (1st floor, space featuring star chef cuisines and stories) △Delight Zone (1st floor, experience zone filled with diverse flavors) △Emart Mall Fresh Lounge (2nd floor, space with a fresh grocery shopping story) △Sweet Zone (3rd floor, coffee and sweet dessert experience space) △BEAUTY OF SSG (3rd floor, beauty experience zone) △Mijeom Stage (4th floor, a healing space with busking and various taste experiences) all providing exhibition and experience content.’,
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, ‘The event runs in three daily sessions. Customers without prior reservations can purchase tickets for 30,000 KRW on SSG.com for entry, on a first-come, first-served basis.’,
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, ‘SSG.com will also run an online special event until the offline fest ends on the 19th, offering up to 20% discount coupons for products from brands participating in the Mijeom booths, allowing them to be purchased affordably at home.’,
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, “Additionally, an event titled ‘Grocery Mijeom’ is prepared to promote Emart Mall grocery shopping, offering discounts up to 50% on fresh and processed foods. Online customers will be entered into a draw to win rewards including a Cha Yoon Art reusable bag, a folding chair, and a beauty pouch.”,
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, ‘Bang Seung-jae, SSG.com marketing director, said, “Visitors can experience SSG.com’s strengths dealing in high-quality foods to luxury cosmetics firsthand while enjoying various on-site benefits,” and “We hope the customer experiences formed through the offline pop-up will expand online, helping to broaden our customer base.”‘,
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