SC First Bank, in collaboration with its parent company Standard Chartered (SC) Group, announced the launch of a global wealth management campaign titled “Now’s Your Time for Wealth.” This initiative focuses on offering professional and differentiated global wealth management services to customers in key markets, including Korea, by leveraging SC Group’s international experience and expertise. The campaign centers on the message “Larger asset management stems from broader perspectives.”
This campaign is being simultaneously conducted in nine core markets where SC Group operates: Korea, Singapore, Hong Kong, China, Taiwan, UAE, India, Kenya, and Nigeria. In Korea, it will run until the end of March and will feature various forms of advertising, including outdoor ads, print media, video content, and digital ads across multiple platforms in airports and key urban areas.
Alongside the campaign, SC First Bank is hosting a “Global Wealth Management Festa Event” until March 31, aimed at new customers embarking on their global wealth management journey. Customers can subscribe to financial products and services tailored to their wealth management goals and can receive benefits of up to 16.25 million KRW if they meet certain criteria.
Cho Hyung-ki, Vice President of Retail Banking Group at SC First Bank, stated that this campaign embodies SC Group’s commitment to leveraging over 170 years of experience in more than 50 markets worldwide to support customers’ asset growth and financial goals. He anticipates that customers will have a prime opportunity to experience global bank wealth management services firsthand.
Previously, in November, SC First Bank launched the ‘Apgujeong Private Banking Center’ for affluent clients with assets of over 1 billion KRW. This marks the introduction of a globally recognized private banking model, proven in financial hubs like Hong Kong and Singapore, to Korea. The center offers tailored asset management solutions and benefits aligned with customers’ premium lifestyles, supported by experts with more than a decade of experience and training from the SC-INSEAD Wealth Academy in collaboration with INSEAD.