, ‘Ottogi announced on the 1st that its online shopping mall sales in the first half of this year increased by 46% compared to the same period last year. The number of purchases increased by 40% during the same period. Analysis suggests that diversifying product categories and improving services to enhance user convenience in line with changing consumption trends contributed significantly to the sales increase. Currently, Ottogi Mall handles over 1,200 products including curry, ketchup, instant noodles, and home meal replacements (HMR).’,
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, “In particular, amid the trend of enjoying health management known as ‘healthy pleasure,’ sales growth of products that reduce calorie burden such as online-exclusive brands like ‘Gabeunhankki’ and cup noodles stood out. Ottogi’s ‘Gabeunhankki,’ a convenient food brand including dishes like konjac fried rice, brown rice, and konjac noodles, saw a 180% increase in sales in its mall in the first half of this year compared to the same period last year. Sales of various flavors of cup noodles, which are steadily loved for their taste variety and low calories, increased by 81% during the same period.”,
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, “Sales of Ottogi’s founding product, curry, increased by 56% during the same period. In celebration of the 55th anniversary of curry’s release, Ottogi is conducting various events at Ottogi Mall, leading to overall sales growth of its curry products. Among the products, sales of ‘3-Minute Curry Spicy’ and ‘3-Minute Curry Slightly Spicy’ saw the largest increase, and there was also a strong growth in sales of powdered forms like ‘Ottogi Curry Spicy’ and ‘Baekse Curry Slightly Spicy.'”,
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, “Enhancing service for user convenience was also cited as a factor in the growth of their mall. Ottogi revamped the ‘gift giving’ function in line with the establishment of non-face-to-face gifting culture and strengthened its in-house service ‘Ottogi Gift’ product line. This service allows for easy gifting with just the recipient’s contact information. In the first half of this year, the number of uses of Ottogi Mall’s ‘Gift Giving’ feature increased by 143% compared to the same period last year, and sales in the ‘Ottogi Gift’ category increased by 64% during the same period.”,
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, “Ottogi Mall provides various recipe contents to help customers enjoy Ottogi products more deliciously and offers discounts during the ‘Tumiriday’ event from the 8th to the 18th of each month. Next month, they plan to introduce a simple payment service to create a more convenient shopping environment.”,
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, ‘An Ottogi official stated, “As the trend of non-face-to-face shopping becomes more common and the demand for online food purchases increases, Ottogi Mall’s sales and purchase volume are showing a noticeable upward trend,” adding, “In the future, we will continue to provide a more differentiated shopping experience through products and services that reflect customer needs.”‘, ‘article_split’,
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