Hankook Tire and Technology, selected as ‘Best Korea Brand 2024’ by the global brand consulting firm Interbrand. Provided by Hankook Tire, “[Financial News] Hankook Tire and Technology has announced on the 27th that it has been selected for ‘Best Korea Brand 2024’ organized by the global brand consulting firm Interbrand.”,
, “Interbrand is a brand consulting firm that selects the top 100 global brands and has been announcing the ‘Best Korea Brand’, which evaluates the brand value of domestic companies and selects the top 50 brands representing Korea every year since 2013. Based on financial factors, market dominance, growth potential, etc., it evaluates the brand value and presents new directions from a global business perspective every year, according to Hankook Tire’s explanation.”,
, “Hankook Tire was first named in the Korean representative brand in the mobility sector in 2013, and has been selected consecutively for 12 years. A Hankook Tire official said, “We have made our best efforts to secure cutting-edge tire product development and innovative technological capabilities to provide the best products and services and bring customer satisfaction.” “,
, “In 2022, it launched the world’s first full lineup electric vehicle tire brand ‘iON’. iON is designed and developed targeting high-performance electric vehicles from the design stage, realizing the driving performance of pure electric sports cars and high-output electric vehicles. “,
, “A Hankook Tire official explained, “In addition, we are proving our top-level innovative technological capabilities and brand power by exclusively supplying racing tires to global motorsport competitions such as the FIA’s Formula E World Championship and Lamborghini’s Racing Competition ‘Lamborghini Super Trofeo Series’.””]