Launch Ceremony for the New Global Strategic Model ‘Syros’ at Kia’s Factory in India
Innovative design and technology applied, debuting in India
Pre-orders reached 10,258 units, sales set to begin on the 1st of next month
◆…Kia held a commemoration ceremony on the 16th (local time) for the mass production of the compact SUV ‘Syros’ at its factory located in Andhra Pradesh, India. President Song Ho-sung and other company executives participated in the event. Photo by Kia,
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, “Kia is beginning mass production of the new global strategic model ‘Syros’ at its factory in India.”,
, “Kia held a commemoration ceremony on the 16th (local time) for the mass production of the compact SUV ‘Syros’ at its factory in Andhra Pradesh, India.”,
, “The ceremony was attended by Kia President Song Ho-sung, Global Business Management Headquarters Head Lee Tae-hoon, and India Regional Headquarters Head Lee Kwang-gu, along with over 200 employees.”,
, “Kia unveiled the Syros globally in India last December and conducted thorough market analysis to create a tailored vehicle for local production and sales.”,
, “The name ‘Syros’ is derived from an island in the Cyclades of Greece, reflecting the image of Syros Island where tradition and Western culture blend harmoniously, providing differentiated competitiveness from rival models.”,
, “The Syros is an urban SUV equipped with various advanced features, a smart connectivity system, bold design, and a comfortable interior.”,
, “Notably, the Syros offers sliding and reclining functions with ventilated seats in the rear, and features advanced driver assistance systems and dual panoramic sunroofs, providing a top-tier mobility experience in its class.”,
, “Following the pre-order launch, the Syros recorded 10,258 pre-orders, indicating successful sales prospects in the Indian market.”,
, “Kia plans to announce the pricing and commence sales of the Syros in the Indian market on the 1st of next month and will expand its sales to the Asia-Pacific, Latin America, and Middle East regions.”,
, “President Song Ho-sung stated, ‘The new model Syros reflects customer feedback by offering advanced features and a comfortable interior,’ and added, ‘Through Syros, we will continuously provide differentiated value to local customers in India and further strengthen our presence in the Indian market.’\n”]