This Year’s Business Guideline, ‘Global Agility & Growth’
“We will further expand Nongshim’s global territory”, ‘Nongshim is accelerating the expansion of its global business this year. The strategy focuses on enhancing overseas market penetration, primarily around Shin Ramyun, and generating substantial results.’,
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, “Nongshim held its 2026 New Year’s ceremony at its headquarters in Sindebang-dong, Seoul, on the 5th and presented ‘Global Agility & Growth’ as this year’s management guideline. At the ceremony, CEO Yong-cheol Cho explained the achievements in global business and future strategies to employees through a presentation.”,
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Nongshim CEO Yong-cheol Cho announcing the 2026 management guideline at the New Year’s ceremony. Provided by Nongshim.,
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, “‘Global Agility & Growth’ signifies responding to changes in the management environment with swift and accurate judgment and flexible execution, achieving sustainable growth in the global market. Nongshim has adopted this as the core direction for overall management this year.”,
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, ‘CEO Cho emphasized the importance of expanding into overseas markets. He stated, “To achieve the ‘Vision 2030’ established on the occasion of our 60th anniversary last year, we have been continuing changes and challenges from a global perspective,” and further added, “This year, based on our accumulated capabilities, we need to achieve substantial results amidst a rapidly changing global management environment.”‘,
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, ‘Nongshim plans to expedite export expansion by using the Noksan export-only plant, which is scheduled to be completed in the second half of the year, as a stepping stone. The plan is to enhance production efficiency and respond more swiftly to overseas demand to promote global sales growth.’,
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, ‘The company also highlighted that this year marks the 40th anniversary of Shin Ramyun’s launch. Shin Ramyun is currently available in over 100 countries worldwide and has established itself as a key brand for Nongshim’s global business. CEO Cho remarked, “Shin Ramyun has pioneered the global market with Korean spicy flavors for 40 years as a representative K-food brand,” and urged, “Like a global nomad turning unfamiliar markets into new opportunities, Nongshim should further expand its global territory this year.”‘,
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, ‘Besides its global business, Nongshim aims to strengthen marketing and promotions in the domestic market to maintain market leadership. CEO Cho said, “With the advent of the Year of the Red Horse, using Nongshim’s unique drive and passion, we aim to lead the market both globally and domestically with diverse marketing and promotions, becoming a food company that makes people’s lives delicious.”‘,
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