[Financial News] Hyundai Home Shopping announced on the 13th that it will collaborate with a startup to broadcast the car comparison quote service “Chabot Plus” for 70 minutes starting at 5:15 PM on the 16th.
Chabot Plus is a service in collaboration with “Chabot Mobility” that covers everything from new car purchases to car rentals, insurance, and installations.
The broadcast will introduce about 20 models of domestic and international brand vehicles, including popular models like the Hyundai Grandeur.
Customers who schedule consultations through the broadcast will be entered into a draw to win a cash prize of 2 million won (2 winners) and a coffee coupon (1,000 winners). The first contract customer will receive a 1 million won Hyundai Department Store gift certificate. All customers purchasing a new car will get a package of services worth 3 million won, including three types of coating, premium tinting installation, PPF film, and a vehicle black box installation.
This product is the result of Hyundai Home Shopping’s own open innovation program (H.I.G.H·Hyundai Innovation Growth Hub). Since April, Hyundai Home Shopping has been collaborating with Seoul Economic Promotion Agency and startup investment company Mark & Company to discover and nurture promising startups, advancing marketing, and implementing offline experience classes for AI-based customer interaction services.
A representative from Hyundai Home Shopping stated, “We will continue to collaborate with startups that have growth potential and innovative ideas to provide new shopping experiences for customers and strengthen the ecosystem of growth together with startups.”