Hanwha General Insurance has achieved a record-breaking performance in auto insurance, reaching its highest sales figures in March, just six months after its merger with Carrot Insurance. The company’s success is attributed to its “hybrid strategy,” which combines digital and traditional sales channels.
During the first quarter of 2026, Hanwha’s auto insurance sales exceeded 300 billion won, with March alone bringing in over 110 billion won. Additionally, the CM (Cyber Marketing) channel has shown notable results, growing by about 10% to an average of 40 billion won per month from the previous average of approximately 37 billion won. The market share in the auto insurance sector also increased from 5.6% to 6%.
The company attributes this success to the synergy created by merging Carrot’s digital capabilities with Hanwha’s product and operational strengths. Customers acquired through the CM channel are increasingly transitioning to long-term insurance products through TM (telemarketing) and face-to-face channels, leading to a doubling of long-term insurance sales via the CM channel post-merger.
In organizational adjustments, both Carrot and Hanwha personnel have combined forces to revamp the auto claims department, enhancing response speed and field efficiency by marrying Hanwha’s stability with Carrot’s agility.
Hanwha General Insurance considers these achievements as key outcomes of its “hybrid insurer” strategy, enhancing customer experience and operational efficiency by creating a virtuous cycle from customer acquisition to expanded coverage.