 Hana Bank Seoul Euljiro Main Branch. President Lee Seung-yeol of Hana Bank (right in the photo) and Han Su-hee, CEO of Korea Management Association Consulting (KMAC) (left in the photo) are taking a commemorative photo. Hana Bank announced that it was selected as the top bank in the ‘Customer Touchpoint’ category of the 2024 Korean Service Quality Index (KSQI) organized by the Korea Management Association Consulting (KMAC) for the 9th consecutive year. / Photo = Hana Bank |
, “Hana Bank announced on the 25th that it has been selected as the top bank for the 9th consecutive year in the ‘Customer Touchpoint’ category of the 2024 Korean Service Quality Index (KSQI) organized by the Korea Management Association Consulting (KMAC).”,
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, “The ‘Korean Service Quality Index’ is the only evaluation system in Korea that measures the perceived quality of services provided by companies based on customer experiences. A service evaluation team visits 140 companies and organizations in 34 industries through mystery surveys to evaluate service quality.”,
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, ‘In this year’s survey, Hana Bank received high ratings in the area of empathizing with customers and excelled in areas such as customer waiting understanding, customer reception, and farewell.’,
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, “Hana Bank explained that the achievement of being ranked 1st in the ‘Customer Touchpoint’ category for the 9th consecutive year is a result of the sincerity of the bank’s corporate culture, which genuinely listens to customer feedback and the recognition from customers.”,
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, “In the first survey conducted this year on the ‘Digital Customer Touchpoints (Digital Desks, STM Evaluation)’ category for 8 industries and 26 companies and organizations in Korea, Hana Bank was selected as the top bank in the banking sector.”,
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, “To care for and empathize with customers, Hana Bank has implemented various activities such as ▲conducting ‘Customer First Academy’ training to improve employees’ problem-solving abilities ▲strengthening the operation of age-specific customer panels to reflect customer opinions throughout the entire process of product and service development, sales, and post-management ▲holding discussions with small business owners to provide financial support for those facing challenges, and more.”,
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, “Furthermore, to enhance financial consumer capabilities, Hana Bank has signed agreements with the Ministry of Education to improve digital literacy and enhance financial consumer protection education, developed the financial education app ‘Hana OneQ Guide’, provided on-site training with ATMs targeting elderly customers at specialty branches for seniors, conducted anti-voice phishing education for elderly customers, and continuously held ‘voice phishing prevention live broadcasts’ with the Financial Supervisory Service.”,
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, ‘Additionally, Hana Bank encourages employees who prioritize customer value and practice customer satisfaction and consumer protection through the operation of a system that certifies excellent branches and employees that practice these values.’,
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, ‘Lee Seung-yeol, President of Hana Bank, expressed his gratitude and honor for continuing to receive unchanged support and trust from customers for 9 consecutive years, saying, “I will always strive to be the best support for our unique customers and provide better financial services and value with sincerity.”‘,
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