Innovating Work with Big Data Analytics Platform… Training Data Experts, “Daesang Group announced on the 7th that it is accelerating company-wide digital transformation (DT) to secure global growth drivers.”,
“Daesang Group is promoting digitalization at all stages from product planning to development and operation. The big data analytics platform ‘DAYS’ collects about 6 million pieces of data daily, including customer reactions, sales, weather, and various economic indicators, providing insights into consumption trends. In fact, using this platform, there have been increases in sales and improvement in work productivity in global kimchi marketing and B2B sales sectors.”,
Furthermore, a ‘Integrated Data Hub for R&D Information’ has been established to enhance collaboration between domestic and international affiliates, allowing for the integrated use of R&D data. They also introduced the CRM solution ‘Salesforce’ to enhance the work efficiency of sales staff who are at the forefront with customers. Digital-based work process innovation maximizes efficiency while also enhancing customer satisfaction.
Various activities are being carried out to improve internal digital capabilities. Examples include operating a communication space within the company called ‘Digital Garden’ and the ‘Digital Camp’, which provides insights into global DT trends and experiences with advanced technologies. Recently, they conducted ‘Data Scientist Education’ as part of DT training for all company employees. Daesang Group plans to train at least 30 internal data scientists by 2026, providing continuous support for them to grow into data analysis experts beyond merely completing the training course.
Focusing on product and operational innovation, customer value innovation, and business model innovation, Daesang Group is pushing forward with digital transformation. Their mid- to long-term goals include establishing smart manufacturing systems through data-based autonomous factories, establishing data-driven sales systems using market and customer information, providing highly personalized products and services, strengthening enterprise-wide digital transformation capabilities, and establishing a data-driven decision-making culture. They aim to create new value and provide differentiated customer experiences to become a leading global company.
Kwark Moon-gyo, Head of DT Promotion Office at Daesang Holdings, stated, “Amid increasing importance of data-driven decision-making and digital transformation, Daesang Group is undertaking proactive and multifaceted digital transformation activities.”