CJ OnStyle announced on the 13th that it will collaborate with Hong Kong’s Pop Mart, famous for its character dolls “Labubu,” for a sales event.
This collaborative sale is part of the “Come On Style” shopping event, which will be held from the 17th to the 26th. During the event, CJ OnStyle will open a Pop Mart dedicated section in its mobile app and offer limited quantities of 10 popular characters, including Labubu, Molly, Skullpanda, Dimoo, and Hirono, twice daily. Additionally, there will be mobile live broadcasts featuring influencers like Gieunse and Guedo.
“Come On Style” is a shopping event CJ OnStyle hosts twice a year. Earlier this year, it garnered attention by opening its first-ever offline pop-up store in Seongsu-dong, Seoul. For the latter half of the year, the event will be conducted online and through TV home shopping.
In this sale, a 70cm large doll of Pop Mart’s character “Space Molly” will also be available. Space Molly has become a popular interior decoration item among enthusiasts.
A CJ OnStyle representative stated, “We planned this collaboration to provide customers with diverse content and a unique shopping experience at ‘Come On Style,’ the biggest shopping festivity of the second half of the year.”