**bhc Chicken Opens First Store in Taipei Dome, Taiwan… Domino’s Pizza Holds Event to Support Exam-takers**
Genesis BBQ Group has released a new advertisement for their new product ‘Maepsody’ featuring their new model, actor Byun Yo-han. The company explained that the CF focuses on visual imagery with intense colors to represent the product, and Byun Yo-han plays a double role in it.
To connect more with the MZ generation and Alpha generation, the primary consumer group of chicken, the company has produced a vertical short-form style ad along with the traditional horizontal TV-style ad. The CF is set to be revealed on social networks (SNS) and online channels, and will also be available on the company’s official YouTube channel and SNS.
The ‘Maepsody’ has a ‘spicy taste’ newly added to its soy sauce and is served with eggplant fries to give it a sophisticated touch.
**bhc Chicken Opens First Store in Taipei, Taiwan**
bhc is opening its first store in Taipei, Taiwan on the 11th. The company has formed a strategic partnership with Taiwan’s F&B company Jieyan Huo Tong Group to enter the Taiwanese market and plans to open more stores in Taipei, Taichung, and Kaohsiung.
The Taipei Dome store is located in the Taiwanese baseball stadium, “Taipei Dome”, a complex entertainment facility combined with a shopping mall, cinema, and hotel. The store is approximately 40 square meters with 30 seats, offering both takeout and in-store dining.
In addition to chicken menus, the store will also sell Korean dishes popular locally, such as tteokbokki, rabokki, and sundubu, tailored to Taiwanese tastes. Considering the local preference for chicken pieces, the store will enhance combo menus with wings, legs, boneless, and party boxes, and will offer convenient takeout options for customers visiting for baseball games or concerts.
With the opening of the Taiwan store, the company’s overseas presence has expanded to 26 stores in 7 countries, including 17 new stores this year alone, like the one in Toronto, Canada.
**Domino’s Pizza Hosts Event to Support Exam-takers**
Domino’s Pizza is hosting a supportive event for examinees in anticipation of the 2025 university entrance exam on the 14th.
The event will run from the exam day, the 14th, until the end of the year. Classic pizza (L) with a 1.25L Coca-Cola is available for 18,000 won, and classic pizza (M) with a 1.25L Coca-Cola is available for 14,000 won. When purchasing a single-size pizza, a free 500ml Coca-Cola is provided.
To participate in the event, customers must present their exam ID, registration slip, or student ID at the time of purchase. The offer is only valid for offline visit pack orders and can be applied to up to two pizzas per transaction.