Steady seller for holidays, ‘Dongwon gift sets’, adapting to trends for continuous change
Expanding practical sets by 30%… Implementing ESG management by introducing eco-friendly materials, ‘[Edaily reporter Oh Heena] Dongwon F&B (049770) announced on the 22nd that they have released about 100 types of ‘Dongwon gift sets’ for the Chuseok holidays, adding health and practicality. ‘,
,
, ‘This year, the keywords for holiday gift sets presented by Dongwon F&B are ‘health, practicality, eco-friendly’. ‘,
,
,
|
, ‘Dongwon F&B is focusing on steady seller gift sets composed of high-protein nutritious food like ‘Dongwon Tuna’ and reduced sodium and fat ‘ReCham Double Light’ for health. Dongwon Tuna is a representative high-protein food with 28g of protein in a 150g can. ReCham Double Light has further reduced sodium and fat levels compared to its initial release in 2021 (25% reduction) through ongoing reduction work.’,
,
, ‘In line with the high cost situations, the practical gift set lineup has been significantly strengthened by enhancing the cost-effectiveness. Basic items like Dongwon Tuna and ReCham are accompanied by various seasonings such as Dongwon Tuna Extract, Healthy Cooking Oil, Sesame Oil, providing a range of prices from 10,000 to 40,000 won to expand consumer choice. Additionally, for this year’s Chuseok, ‘Dongwon Premium T Set’ and ‘Dongwon Premium Y Set’ featuring premium pink salt from the Himalayas are also making their debut.’,
,
, ‘Eco-friendly gift sets made with sustainable materials in line with the value consumption trend are also being continuously operated. Eco-friendly gift sets such as ‘Recycling Plastic’ using recycled aseptic pack cartons and recycled raw materials extracted from post-consumer plastics(Cr-PP), as well as ‘All-paper package’ made of 100% paper, are considered representative eco-friendly gift sets.’,
,
, ‘In addition, unique gift sets such as ‘Dongwon Taste Tuna Set’ that can be eaten directly with rice without additional cooking, and ‘MEGA Tuna Gift Set’ which contains 14 cans of Dongwon Tuna chunks (90g) in a giant tuna-shaped tin case, are also being introduced.’,
,
, ‘Celebrating its 40th anniversary this year, ‘Dongwon gift sets’ have sold over 300,000 units since its first year, leading the gift set market as a representative national gift set product. The cumulative sales to date amount to 250 million units.’,
,
, ‘A Dongwon F&B official said, “As the leading brand that has led the holiday gift set trend for 40 years, we will continue to introduce a variety of gift sets that reflect consumption trends and consumer needs in the future.”’,
,
,