[Bae Jong-won, CEO. (Newsis)],
[Herald Economy = Reporter Lee Myung-soo] The stock price of The Born Korea, operated by CEO Bae Jong-won, has fallen to the 26,000 KRW range due to continuous unfavorable events, marking the lowest price since its listing.
According to the Korea Exchange on the 8th, The Born Korea closed at 26,650 KRW, which is a 2.38% decrease from the previous day’s 27,300 KRW. This is the lowest price since The Born Korea’s listing.
The stock price of The Born Korea has been declining due to several negative issues, such as the high price controversy of the ‘Baek Ham’ set, the alcohol content controversy of the franchise Yeondon Ballkatsu’s beer ‘Gamguleum’, and the origin controversy of ‘Hanshin Pocha Nakji-bokkeum’.
Additionally, the company faced further decline due to the “drinking interview controversy,” where it was alleged that a manager of The Born Korea invited a female applicant to a drinking session under the guise of an interview.
Listed on the KOSPI in November last year at a public offering price of 34,000 KRW, The Born Korea started its first trading day at 46,350 KRW, approximately 36% higher than the offering price, and ended the day trading at 51,400 KRW, achieving an over 50% rise.
However, the stock price fell below 40,000 KRW within about two weeks and continued to decline, falling below the offering price based on the closing price on December 6 last year.