CJ Foodville’s bakery chain Tous Les Jours has decided to end its modeling contract with actor Kim Soo Hyun. A representative from CJ Foodville stated on the 13th, “Kim Soo Hyun’s contract expires this month,” and added, “We will not be renewing it.”
Tous Les Jours also removed all posts featuring Kim Soo Hyun from its official Instagram account. Until the day before, several posts featuring Kim Soo Hyun had been uploaded.
This decision by Tous Les Jours comes amid allegations that Kim Soo Hyun dated the late actress Kim Sae Ron while she was still a minor.
In September last year, CJ Foodville reappointed Kim Soo Hyun as the model for Tous Les Jours after nine years. Kim Soo Hyun previously served as the model for Tous Les Jours from 2012 to 2015.
Homeplus, which reappointed Kim Soo Hyun as the advertising model for its 28th anniversary last month, stated that “there are no changes as of now” regarding Kim Soo Hyun’s contract, and mentioned, “We will decide after verifying the exact situation.”