Korean tourism overseas advertisements being displayed at the ‘KCON LA 2024’ venue. Provided by the Korea Tourism Organization
, “The Korea Tourism Organization announced on the 29th that it held a ‘Korean Wave Travel Showcase’ at the Fairmont Grand Del Mar Hotel in San Diego, California on the 25th local time to expand the development of Hallyu-specialized products for the American market. Over 200 travel and airline industry officials from the United States attended this showcase. “,
, ‘The tourism organization introduced Hallyu tourism courses reflecting the latest trends, large-scale K-pop concerts that can be commercialized, and promoted attractive contents for visitors in the Americas, such as vegan tourism, locations, and temple stays that are showing high interest in the Americas region. Prior to the event, various attractions were prepared, including a self-photo booth, personal color diagnosis, and Korean calligraphy experience prepared with Sejong Institute. ‘,
, ‘Furthermore, on this day, Korean influencer Kenji Kumagai in the United States was appointed as an honorary ambassador for Korean tourism. Kenji recruited a group of travelers to Korea starting from October through his social media, and the reservations were filled within 15 minutes. Next year, he plans to organize Hallyu-exclusive products focusing on K-pop and K-drama experience courses and visit Korea a total of 16 times with 24 groups of travelers each. ‘,
, ‘In the first half of 2024, the number of visitors from the Americas to Korea reached over 815,000, an increase of over 27% compared to the same period of the previous year (over 640,000). In particular, Brazil and Mexico are emerging markets showing high interest in K-contents, with an increase of over 64% and 52%, respectively, in the number of visitors to Korea compared to the same period of the previous year. ‘,
Korean tourism promotion center created in collaboration with ‘KCON LA 2024’. Provided by the Korea Tourism Organization
, ‘Yoo Jin-ho, the director of the Tourism Content Strategy Department at the tourism organization, said, “With the growing interest in Korea fueled by the popularity of Kim Ha-seong, who is making a great impact in MLB with the San Diego Padres, it is meaningful to host the first Hallyu tourism promotional briefing in San Diego. We will strengthen cooperation with the local travel industry in the United States based on Hallyu and do our best to create new demand for visits to Korea.” ‘,
, “On the other hand, the Ministry of Culture, Sports and Tourism and the tourism organization conducted a large-scale Korean tourism promotion in connection with the K-pop concert ‘KCON LA 2024’ held at the Los Angeles Convention Center from the 26th to the 28th. They released a Korean tourism promotional video featuring New Jinseu, the ‘2024 Honorary Ambassador for Korea Tourism’, and organized events such as stamp card missions and quizzes related to this. They also provided opportunities for visitors to experience Korea indirectly through the Kingdom Friends popup store, AI profile Hanbok experience, and more.\n”