Provided by LG Electronics,
, ‘LG Electronics is releasing an advertisement that introduces the company rather than products for the first time in 24 years, interpreted as an attempt to refresh its corporate image.’,
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, ‘LG Electronics announced on the 29th that it will conduct an advertising campaign titled ‘Connecting Spaces and the Future’ to promote the company’s vision. The advertisement will be shown on TV, YouTube, and in theaters. This is the first time since the year 2000, ‘The Power to Change the World, Digital LG,’ that LG Electronics has released a campaign video introducing the company.’,
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, ‘This advertisement focuses on showcasing LG Electronics’ future growth drivers, mainly in HVAC (Heating, Ventilation, and Air Conditioning) and AI home appliances, as well as electric vehicle charging businesses. HVAC systems have been receiving attention recently as they are also used to cool down heat in data centers with artificial intelligence infrastructure. The company will sequentially release a total of three videos including the one unveiled on the 26th, which introduces these businesses. The videos are titled ‘Smart Life Solution,’ ‘Mobility Solution,’ and ‘Air Solution.’,
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, ‘This is interpreted as an attempt to refresh its image by emphasizing the company’s growth potential. LG Electronics has been criticized for not imprinting innovative products on the market and consumers other than its main product ‘White Goods’. There are also evaluations that there is no growth momentum other than home appliances. LG Electronics’ revenue is mainly led by home appliances and TV businesses, which are considered as mature industries. The next highest revenue segment, the smartphone industry, has a low operating profit margin in the low single digits. As a result, in the stock market, undervaluation continues with the price-to-book ratio (PBR) generally falling below 1.’
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