Genesis to hold a flower exhibition in Manhattan, New York… “Combining live flowers with digital technology”

Genesis will hold an exhibition titled ‘Bloomtanica: Where Nature meets Innovation’ at Genesis House New York in New York, USA, until June 9. The exhibition, which is inspired by Korean gardens and nature, has garnered significant attention through a collaboration between the luxury brand Genesis and world-renowned flower artist Jeff Leatham. The exhibition combines live flowers with digital technology to create a hybrid display, allowing visitors to experience a surreal sensation and feel the beauty of Korea’s traditional aesthetics. The exhibition takes place in the first-floor exhibition space and the underground stage area, showcasing a fusion of floral decorations and Genesis vehicle design. Genesis Vice President and COO Min-kyu Song stated that the exhibition will broaden customer touchpoints and aims to showcase Korean beauty to global customers through various channels in the future.