A day after announcing a price hike, ‘postponement’,
A BBQ store in downtown Seoul on the 22nd. News1,
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, ‘Genesis BBQ, which operates the chicken franchise BBQ, has decided to delay the price increase scheduled for the 23rd to apply from the 31st.’, ‘It has been only a day since the announcement of the intention to raise prices.’,
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, ‘A Genesis BBQ official stated on the 22nd, “We have decided to delay the enforcement date of the recommended consumer price adjustment policy, originally scheduled for May 23, to the 31st by 8 days”,’, ‘hoping that it will be a small help to stabilize prices.’,
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, ‘The day before, Genesis BBQ announced that it would raise the recommended retail prices for 23 out of 110 products by an average of 6.3%. As a result, the price of the flagship menu, Golden Olive Chicken, will increase from 20,000 won to 23,000 won, while Jamaica Whole Leg Grill will rise from 21,500 won to 24,000 won.’,
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(www.hankookilbo.com/News/Read/A2024052114430003484)
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, ‘At that time, the company explained that it was a measure in response to a decrease in the profitability of franchise stores due to rising prices of raw materials, minimum wage, rent, and operating expenses. According to a Genesis BBQ internal survey result, although April sales at franchise stores increased by 40% compared to the same period last year, operating profit actually decreased by 10%’,
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, ‘They froze the prices of the remaining 56 products excluding the 23 products and emphasized that 31 products generated price reduction effects through quantity increment.’,
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