A Samsung Electronics model is introducing the ‘2026 Samsung Electronics Sale Festa,’ which has enhanced customer benefits. / Provided by Samsung Electronics
Samsung Electronics announced on the 19th that it will hold the ‘2026 Samsung Electronics Sale Festa’ (2026 Samsepe) from January 1 to 31 next year.
Celebrating its sixth year, the event will simultaneously take place at Samsung Electronics’ online and offline stores nationwide, targeting home appliances, mobile, and information technology (IT) products. Especially in the 2026 Samsepe, customer benefits have been greatly enhanced to align with the popularity of the ‘AI Subscription Club’ and the trend of wedding, moving-in, and relocation demands peaking in January. Previously, with the ‘AI Package,’ customers purchasing large appliances like TVs, refrigerators, and washer-dryers could receive benefits worth up to 50,000 won per item, and small appliance customers, like those purchasing dishwashers, electric ranges, and vacuum cleaners, could receive benefits worth up to 30,000 won per item.
During this Samsepe, AI Package customers who purchase two or more AI products with a lump sum payment will receive ‘double benefits,’ which are twice the existing benefits. They will receive Samsung Electronics membership points worth up to 100,000 won depending on the model.
When purchasing AI package products through the AI Subscription Club, the benefits multiply to ‘Subscription Triple Benefits,’ offering membership points worth up to 150,000 won. Moreover, on Samsung.com, a limited quantity of 17 popular products, including TVs, refrigerators, washer machines, and dishwashers, will be sold at up to a 50% discount. Those who join the ‘Wedding Club’ or ‘Moving-in Club’ at Samsung Store and make purchases will receive membership points worth up to 800,000 won based on the purchase amount.
Customers participating in the Wedding Club and purchasing over 5 million won can avail of a special benefit of extending the free service period to three years for nine major appliances, including TVs, refrigerators, and washers. Customers of the Moving-in Club can receive up to 400,000 won in membership points depending on the purchase amount.
Samsung Electronics also plans to conduct an event for customers who apply for ‘Samsepe Pre-notification’ on Samsung.com starting today.