BMW ‘740i xDrive’,
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BMW 740i xDrive. BMW Korea,
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, ‘The luxury large sedan 7 Series, representing BMW, has recorded the No. 1 spot in the imported premium flagship sedan segment in the domestic import car market based on cumulative sales.’,
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, ‘Including the electrified model i7, the 7 Series sold a total of 3,406 units in Korea from January to July this year, marking an approximately 20% increase compared to 2,838 units during the same period last year, thereby claiming the top position. The model driving this good performance is the BMW 740i xDrive. From January to July, the 740i xDrive recorded a total sales of 1,732 units, an increase of 29.3% compared to 1,340 units from the same period last year. This accounts for more than half of the total sales of the 7 Series. Additionally, the BMW 740d xDrive model also sold 1,019 units, a 39.6% increase from 730 units in the same period last year, contributing to the successful sales of the 7 Series.’,
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, “Korea is the third largest market globally for the 7 Series within the BMW Group. Especially when broadening the scope to include BMW’s ‘Luxury Class’ of large model product lines, the Korean market ranks third in scale worldwide.”,
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, ‘There are various factors contributing to the popularity of the BMW 7 Series in Korea, but an analysis suggests that the meticulous taste of discerning Korean consumers, who value details, aligns well with the immersive entertainment experience offered by the BMW 7 Series, captivating buyers.’,
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, “The BMW Theater Screen that unfolds from the ceiling of the rear seat of the BMW 7 Series creates a theater-like environment inside the BMW 7 Series vehicle with a 32:9 ratio and a 31.3-inch expansive display. Internet video services (OTT) platforms like Netflix and YouTube are built into the BMW vehicle system, allowing operation without connecting separate devices. Additionally, the ‘Bowers & Wilkins Diamond Surround Sound System’ enhances dimensionality and immersion with 4D sound, while the rear seat ‘Executive Lounge’ provides comfort akin to first-class airplane seating, and the ‘Executive Drive Pro’ technology minimizes vehicle swaying, all combining to offer the ultimate passenger experience in the rear seats as explained by BMW Korea.”,
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, ‘[Reporter Han Chang-ho]’,
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