To commemorate surpassing one billion units in cumulative sales, Paldo held a launch event for ‘Paldo Bibimmyeon 1.2’ on the morning of the 16th at Cheonggye Plaza in Seoul. ‘Paldo Bibimmyeon 1.2’ is a product that increases the weight by 20% compared to the existing product and enhances the flavor with Sunchang gochujang and sesame oil. / Photo by Hong Bong-jin, reporter honggga@
Paldo announced on the 7th that it would raise the prices of its ramen and beverage brands starting from the 14th.
This price increase is the first in 2 years and 6 months since October 2022.
The prices of major products will increase as follows, based on retail prices: ‘Paldo Bibimmyeon’ from 1,100 won to 1,150 won (4.5%), ‘Wang Ddukong’ from 1,400 won to 1,500 won (7.1%), and ‘Namjaramen’ from 940 won to 1,000 won (6.4%).
For beverages, ‘Biryak Sikhye Can’ (238ml) will increase from 1,200 won to 1,300 won (8.3%), and ‘Biryak Sikhye’ 1.5L will increase from 4,500 won to 4,700 won (4.4%).
A Paldo representative stated, “We have inevitably decided to raise prices due to the increase in production costs such as raw materials, logistics, and labor costs.”