Actor Kim Soo-hyun’s face is disappearing from the advertising industry due to suspicions of involvement with a minor. Recently, a photo was shared online showing a banner featuring Kim Soo-hyun being taken down from a Homeplus branch, causing a stir. Homeplus had already removed his images from its website and mobile app and is now distancing itself offline as well.
Tous Les Jours has decided not to renew its modeling contract with Kim Soo-hyun, and companies like LG Household & Health Care, K2, and ShaveAllDay have removed his photos from online platforms. Despite these actions, Kim Soo-hyun is continuing with his scheduled activities, including recording for the MBC entertainment program “Good Day.”
Kim Soo-hyun’s agency, Goldmedalist, has announced they will clarify the situation with evidence next week, emphasizing the spread of “obvious falsehoods.”
The allegations were first raised by the YouTube channel “Garo Sero Institute,” claiming that Kim Soo-hyun dated the late Kim Sae-ron for six years from when she was 15. Allegedly, after their breakup, Kim Sae-ron faced a drunk driving incident, and Kim Soo-hyun’s agency sent a letter demanding compensation from her. The family of Kim Sae-ron claims she tried to contact Kim Soo-hyun, but received no reply.
This has become the most critical scandal in Kim Soo-hyun’s 18-year career, with the public eagerly awaiting concrete evidence amid the growing rumors and released photos.