**”Cinebeam Cube Cinema with Say Touché” at Ground220: A New Cultural Experience**
LG Electronics has teamed up with the lifestyle brand Say Touché to create a unique experiential space at the multifunctional cultural venue, Ground220, in Yeongdeungpo-gu, Seoul. This space, called “Cinebeam Cube Cinema with Say Touché,” features the premium compact projector, LG Cinebeam Cube, and aims to appeal to the preferences of the Young Generation (YG) audience.
Running from February 26 to April 6, the space is open for visitors who can reserve it through Naver and enjoy their preferred content. The collaboration includes the “Cinebeam & Chill” package, which features furniture and objects from Say Touché. The venue also showcases an innovative “beamterial” lifestyle, where the LG Cinebeam Cube is used as an interior decor item, projecting Say Touché’s motion posters to create an atmospheric environment.
This initiative stems from a survey conducted last year by LG Electronics on YG visitors to Ground220, which revealed a desire to use beam projectors as interior elements. The Cinebeam & Chill package, available for a limited time starting February 26 on the lifestyle shopping platform 29cm, includes the ultra-compact 4K LG Cinebeam Cube, weighing only 1.49kg, and features Say Touché’s signature mother-of-pearl design cover along with motion posters (USB). The package offers a comprehensive experience with three motion poster designs: stained glass, Persian circular pattern, and typography, allowing customers to personalize their space.