‘G-STAR’ Opens on the 14th, Celebrating its 20th Anniversary with the Largest Scale Ever

Achieving the largest scale once again with 1,375 companies and 3,359 booths from 44 countries,

The venue for G-Star 2024 at BEXCO. [Photo by Won Tae-young],
, ‘[Economist Won Tae-young] Celebrating its 20th anniversary, ‘G-Star 2024′ opened with the largest scale ever on the 14th. Hosted by the Korea Game Industry Association (K-GAMES) and jointly organized by the G-Star Organizing Committee and the Busan IT Industry Promotion Agency, it will be held at BEXCO in Busan from November 14 to 17 for four days.’,
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, ‘The opening ceremony was attended by Kang Shin-chul, chairman of the G-Star Organizing Committee, as well as key participants and representatives of related institutions to celebrate the successful hosting of ‘G-Star 2024′.’,
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, ‘G-Star 2024’, achieves its largest scale once again,
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, ‘This year, ‘G-Star’ features participation from 1,375 companies and 3,359 booths across 44 countries, surpassing last year’s impressive figures. The growth in the scale of participating companies, in particular, sets a new stage for experiencing a more diverse array of games.’,
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, ‘Kang Shin-chul, chairman of the G-Star Organizing Committee, said, “The early application for BTC large booths in the 1st exhibition hall was sold out in just half a day, showcasing the continued interest from the gaming and related industries, resulting in the largest scale ever. We are grateful for the continuous support and interest in G-Star, and the organizing committee will explore future development plans based on the special content that can be experienced only at G-Star.”‘,
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, ‘To ensure a safe and pleasant visit to G-Star, the BTC pass follows a 100% advance reservation policy (including invitation tickets) with distinguished entry times of the 1st and 2nd sessions, similar to last year. The 100% advance reservation allows participants to simplify waiting times and procedures and enables organizers to pre-check the total number of participants per day.’,
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, ‘Additionally, by dividing entry times into the 1st and 2nd sessions, crowd management both inside and outside the exhibition hall will be efficiently handled. By setting up separate verification areas for advance reservation passes for each session, it helps disperse crowds and secure maximum safety.’,
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, BTC Hall, diverse game demonstrations and content prepared,
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, ‘The G-Star BTC hall will use the entire 1st exhibition hall and the 1st floor of the 2nd exhibition hall at BEXCO, like last year.’,
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, ‘Nexon Korea, the main sponsor, along with Google Korea, Netmarble, Lionheart Studio, Webzen, Inven, SOOP, Crafton, and Pearl Abyss will participate in the 1st exhibition hall, while the 1st floor of the 2nd exhibition hall will feature booths from companies like Kidiya and Hive IM.’,
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, ‘Each booth will enhance the festive game aspect of G-Star with expected new releases, demonstrations of exhibited games, unique experiential content, and diverse events.’,
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, ‘The BTB hall will be on the 3rd floor of the 2nd exhibition hall at BEXCO, featuring an expanded 924 booths compared to last year’s 896.’,
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, ‘Domestic companies like Nexon Korea, Smilegate Holdings, Gravity, and Dragonfly will participate, along with related institutions like the ASEAN-Korea Centre, Daejeon Information & Culture Industry Promotion Agency, Daegu Digital Innovation Promotion Agency, and Jeollanamdo Culture Industry Promotion Agency, participating in joint booths with numerous SMEs. International companies like Xsolla, the Spanish embassy, and the British Columbia Trade and Investment Office Korea will also have exhibition booths.’,
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, ‘The major feature of this year’s BTB exhibition is the significant expansion of the networking lounge, which had the highest demand and usage frequency by participants, creating a comfortable business environment. The networking lounge is centrally located as a key point and pathway within the exhibition hall, surrounded by smaller booths, allowing for frequent business meetings and providing more opportunities for collaboration.’,
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, G-Star’s killer content G-CON 2024, featuring a world-class lineup,
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, ‘Having established itself as a key side event and killer content after record-breaking achievements last year, G-CON 2024 will be held from November 14th (Thu) to 15th (Fri) for two days at the 1st floor convention hall of BEXCO.’,
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, ‘G-CON 2024, presented as a standalone conference, will welcome audiences with broad themes covering the gaming industry and a lineup comparable to leading global conferences.’,
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, ‘Particularly focusing on AAA titles and console game development, which have recently gained significant attention domestically, sessions will be conducted with various experts from areas closely related to the gaming industry, providing interesting and insightful sessions for increased audience satisfaction.’,
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, ‘The first-day keynote session will be led by Myung-jin Yoon, executive director of ‘First Berserker: Kazan’ and CEO of Neople, and Yoshinori Kitase, producer leading the ‘Final Fantasy VII’ remake project and director of successful works like ‘Final Fantasy VI’ and ‘Final Fantasy VII’, alongside Naoki Hamaguchi, the director responsible for the overall development of ‘Final Fantasy VII Rebirth’.’,
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, ‘The second-day keynote session will feature Mai Yoneyama, renowned as one of the industry’s top illustrators, and Kou Shibusawa (Yoichi Erikawa), a prominent figure representing the gaming industry, actively engaged in development even today from Koei Tecmo Games.’,
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, ‘Additionally, the conference will be enriched by numerous core developers of globally famous titles such as ‘Astrobot’, ‘Girls’ Frontline’, ‘Roblox’, ‘Marvel’s Spider-Man’, ‘Blue Archive’, ‘Cyberpunk’, ‘Darkest Dungeon’, ‘Frostpunk’, ‘Baldur’s Gate 3′, participating as speakers.’,
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, G-Star Indie Showcase 2.0: Galaxy, held in collaboration with ‘Steam’,
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, ‘As a core content for G-Star’s 20th anniversary, the indie game exhibition area is significantly expanded compared to last year, with a new indie showcase booth on the 1st floor of the 2nd exhibition hall.’,
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, ‘To offer a special experience that satisfies both indie developers and gamers, Steam, an important platform in the current gaming industry, will participate in this indie showcase. ‘,
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, ‘A total of 60 developers with innovative ideas will participate in the indie showcase. Steam, alongside Komodo, will support a diverse concept of Steam Deck experience spaces and plan to provide diverse enjoyment to all participants with a special event celebrating the 20th anniversary of G-Star.’,
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, ‘G-Star, along with Niantic’s real-world game ‘Pokémon GO’, will hold a special collaboration to commemorate G-Star’s 20th anniversary.’,
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, “A special experience zone inside the 2nd exhibition hall will allow visitors to experience the unique gameplay of Pokémon GO. Here, visitors can learn about the Gigantamax evolution and the newly unveiled ‘Pokémon GO Wild Area’, and experience aspects of the game like real-life gym operations.”,
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, “For this event, the Pokémon ‘Unown B’, symbolizing the English letter B for Busan, the host city of G-Star, will make a special appearance, along with popular Pokémon such as Treecko, Torchic, and Mudkip.”,
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, “Held annually showcasing various e-sports event concepts at the ‘Busan e-Sports Stadium’ in Seomyeon, the official e-sports tournament of G-Star ‘G-Star Cup’ this year will be held as the ‘G-Star Cup 2024 Overwatch Tournament’.”,
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, ‘In the ‘G-Star Cup 2024 Overwatch Tournament’, four teams consisting of former and current professional gamers and influencers will compete in a best-of-five, first-to-three series.’,
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, ‘Famous former professional gamers and legendary players, who have competed in the ‘Overwatch League’ and ‘OWCS’, among others, will participate, and, following the conclusion of the matches, they will spend time with fans on-site. Additionally, various event booths including an Overwatch 2 experience zone, an event zone, a stamp tour, and an Overwatch 2-themed cafe will be operated.’