[Exclusive] Only Jung Hae-in Remained… ‘Illegal Operation Confession’ YubiBim, Bisects Advertising Model
[OSEN Reporter Chang Woo-young] The fallout from the confession of illegal operations by YubiBim, known as ‘Black and White Chef’, is still ongoing.
According to OSEN’s report on the 7th, Dongwon F&B recently deleted posts related to YubiBim’s ‘BibimDdeobap’ advertisements from its social media accounts, indicating a ‘withdrawal’ action. This seems to be a response to YubiBim’s confession of illegal operations.
On the 1st of the month, YubiBim posted a handwritten letter revealing his illegal business activities. He confessed, “I have tried various businesses such as selling fruit, running street stalls, and beauty salons but failed every time. Since 2003, I operated a restaurant in an unauthorized location and received a suspended sentence after being arrested. I deeply reflect and closed the store for one year afterward.”
YubiBim admitted to registering the business under his wife’s name and continued to operate recently using loopholes. He stated, “I will return to my original intention by researching Bibim phenomena and dedicating myself to writing the Bibim encyclopedia. The old Bibim Sound space will be open to the public for Bibim exhibitions and performances for free, and I will legally strive to deliver the best with the best ingredients at the Bibim Sound, which has relocated to a traditional Korean village.”
The media industry was the first to distance itself from YubiBim. tvN’s ‘You Quiz on the Block’ announced, “We plan to edit out YubiBim’s part,” deciding on a full edit of the content. SBS’s ‘Wow! Really? How is this possible?’ also switched the video featuring YubiBim from public to private and decided to edit it.
Online distancing followed. A video titled “This is dangerously addictive… Genuine reactions of Henry and Kaka eating Korean rice snacks lol” published on the ‘EA SPORTS FC ONLINE’ YouTube channel on October 31st was quickly removed for featuring YubiBim.
Additionally, the advertising industry took action. Dongwon F&B deleted advertisement posts featuring YubiBim. However, posts featuring Jung Hae-in, who worked with YubiBim in the advertisements, remain unchanged.
Meanwhile, YubiBim appeared as ‘Bibim King’ in Netflix’s ‘Black and White Chef’ released this September, garnering attention.