Announcement at ‘SK AI Summit 2024’ on the 5th
Connects to sub-agents by understanding user intent, “SK Telecom will unveil its global AI agent ‘Asterisk (A*)’ for the first time.”,
, According to SKT on the 5th, Seok-geun Jeong, head of SKT’s Global & AI Tech Division (Vice President), will reveal ‘Asterisk’ during a panel discussion on building a telecom-centered AI ecosystem at the ‘SK AI Summit 2024’. Jeong will participate as a moderator and provide a keynote presentation. He stated, “While overcoming pain points users experience with existing AI services, opportunities in the AI agent field have emerged.”,
, “Asterisk means ‘a companion that guides people’s daily lives,’ encompassing three meanings: ▲the asterisk (*) used to check important matters ▲a guide leading daily life in a more efficient direction ▲the limitless connections and expansions symbolized by the asterisk in programming languages.”,
, The logo also represents a close network with global telcos and the asterisk familiar to mobile users on a dial pad.
, According to SKT, Asterisk aims to be an ‘agentic AI’ that sets goals and plans and carries them out in response to user requests, beyond simple Q&A and searches. Asterisk will undergo a closed beta test this year and seek opportunities for global release, starting with the North American market next year.
, Asterisk connects to sub-agents that perform detailed functions by generating a list of tasks through conversation to understand the user’s intent.
, For example, if a user requests, “Help me prepare dinner for this weekend’s party,” Asterisk clarifies user intent through dialogue, such as “Do you prefer a salad dish with chicken or stir-fried turkey with vegetables?.”
, It then suggests suitable recipes, breaks down the to-do list with priorities, and connects to a service to purchase ingredients.
, Asterisk aims to deliver core values of ▲easy and convenient planning ▲meticulous management without gaps ▲quick responses.
, Additionally, SKT plans to collaborate with global search services, large language model (LLM) developers, and third-party apps in its expansion into North America. This includes forming a partnership with Perplexity this year to promote global collaboration.
, Vice President Jeong stated, “Although ‘Asterisk’ is a single app, an AI ecosystem that spans all AI areas for individuals, regions, and countries supports it. We will collaborate extensively with global tech companies to create a highly applicable and easy-to-use AI agent for customers worldwide.”