LG Electronics to Enhance Collaboration with Doogong in Advanced Vehicle Detection Safety Technology Solutions

VS Research Institute, Research Agreement with Korea Road Traffic Authority to Prevent Accidents caused by Driver Factors
Enhancement of ‘In-Cabin Sensing’ Solution for Vehicle Interior Space, ‘LG Electronics has decided to enhance a solution in collaboration with the Korea Road Traffic Authority to analyze and prevent accidents inside vehicles. This is in line with the increasing importance of Advanced Driver Assistance Systems (ADAS) technology collaboration that aims to provide a differentiated customer experience.’,
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LG Electronics’ In-Cabin Sensing solution detects a driver’s face to check their condition.[Source: LG Electronics],
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, “LG Electronics announced on the 14th that its VS (Vehicle Solution, Electric & Electronic Equipment for Vehicles) Research Institute within the VS division signed a ‘Business Agreement for Accident Prevention Research related to Driver Factors’ with the Korea Road Traffic Research Institute on the 10th. LG Electronics’ Executive Director of VS Research Institute Lee Sang-yong and Korea Road Traffic Research Institute Director Cho Nam-min attended the agreement ceremony.”,
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, ‘The two institutions have partnered to enhance the technology of the In-Cabin Sensing solution for detecting and preventing traffic accidents that can occur due to driver inattention such as drunk or drowsy driving, and mobile phone use while driving.’,
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, ‘The next-generation In-Cabin Sensing solution being developed by LG Electronics incorporates artificial intelligence (AI) technology. It recognizes the driver’s face to automatically adjust features like seats, air conditioning, and lighting. It also monitors the driver’s heartbeat during driving to check their health status.’,
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, “Drivers can control functions without touching the vehicle display through voice control and gaze tracking technology. The system also alerts if personal items are left in the vehicle when the driver exits. LG Electronics previously presented the concept of the next-generation In-Cabin solution at the 37th Electric Vehicle Symposium & Exhibition (EVS37) in April.”,
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, “LG Electronics and the Korea Road Traffic Research Institute will apply driver reaction data tested on a ‘Road Driving Simulator’ to the LG Electronics’ In-Cabin Sensing solution. The simulator is a facility of the Korea Road Traffic Research Institute that utilizes virtual reality technology to simulate extreme situations that are difficult to replicate on actual roads for various driving tests.”,
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, ‘Through the agreement, the two parties plan to expand the use of the road driving simulator and jointly promote policies and standardization related to In-Cabin Sensing.’,
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, ‘The market growth potential for In-Cabin Sensing is high. Automakers consider In-Cabin Sensing an important criterion in vehicle safety evaluations. According to market research firm Roland Berger, the global market for ADAS, including In-Cabin Sensing, is expected to double from around $25.3 billion in 2023 to $53.2 billion by 2030.’,
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, ‘Eun Seok-hyun, Executive Director of LG Electronics’ VS division, stated, “LG Electronics is providing a high-level In-Cabin Sensing solution incorporating AI technology,” and added, “Through collaboration with the Korea Road Traffic Research Institute, we will further enhance our In-Cabin Sensing technology to ensure driver and passenger safety in various driving situations.”‘,
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