Launch of AI search service in the Middle East and Southeast Asia Accelerates
“Focus on spreading and expanding services based on Korean startup technology”,

Sionic AI CEO Go Seok-hyun (left) and Luton Technologies CEO Lee Se-young signing an MOU for cooperation at Luton Technologies headquarters in Seoul and taking a commemorative photo. (provided by Luton),
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, ‘Seoul=News1 Reporter Jo Jaehyun = Luton Technologies is set to make a full-fledged entry into the Middle East and Southeast Asia markets in cooperation with domestic artificial intelligence (AI) B2B platform company Sionic AI.’,
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, ‘With the strong wind of domestic large companies joining hands with overseas AI services for domestic expansion, the progress of indigenous startups in creating AI search technology and expanding into the global market is drawing attention. Luton and Sionic AI plan to widely promote Korean AI technology on the global stage.’,
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, ‘Luton, an AI service platform company, announced on the 3rd that it signed a business agreement with Sionic AI on the 2nd on the above content.’,
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, ‘The two companies plan to lead the spread and expansion of AI search and services based on Korean AI technology in the global market. They also agreed to cooperate to create synergy between the B2C and B2B sectors.’,
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, “Specifically, Luton will provide faster and more pleasant B2C AI services using Sionic AI’s generated AI operation platform ‘Storm’ and infrastructure optimization technology. Sionic AI will develop and provide enterprise infrastructure based on Luton’s AI search technology to expand global B2B business.”,
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, ‘Recently, Luton redesigned the AI search engine with a structure optimized for generated AI. It is characterized by providing faster and more accurate search results by pre-building a data structure that large language models (LLMs) can understand while utilizing existing web search engine algorithms.’,
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, ‘Luton explains that a great synergy is expected when Sionic AI’s enterprise customized generated AI infrastructure and solutions are combined.’,
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, ‘The industry is paying attention to the global expansion of domestic startups. It is also concerned that the momentum of discussions on symbiotic models between domestic large and small businesses could weaken as some large companies focus on combining overseas conversational AI models like ChatGPT and Claude for advanced AI services.’,
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, ‘Luton emphasized, “We will showcase the technological capabilities of Korean startups in the global market in response to the entry of overseas AI services into the domestic market.” The proactive progress of Luton and Sionic AI in global expansion laid the groundwork for this cooperation.’,
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, ‘With nearly 4 million monthly active users as of last month, Luton has been providing B2C AI services in Japan since last year. It is also conducting private technology verification (PoC) with local large companies and aiming for solutions dedicated to the Japanese market within the year. Sionic AI also aims to complete a solution dedicated to the Japanese market by the end of the year and establish an enterprise supply and a local subsidiary.’,
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, ‘Lee Se-young, CEO of Luton, said, “We will optimize the domestic AI search technology validated in Korea and Japan to each country’s language and culture and make an impact in the global market,” adding, “We will prove the competitiveness of young and fast Korean startups and contribute to the development of the domestic AI industry.”‘,
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, ‘Go Seok-hyun, CEO of Sionic AI, remarked, “It is expected that the two companies will be able to maximize their strengths in both AI B2C and B2B sectors,” and said, “We will enhance competitiveness in the global market and create larger business opportunities.”‘,