A foldable phone on display at the Honor booth at the ‘Mobile World Congress’ (MWC 2023) in China on March 1, 2023 (local time). / News1 ,
, ‘According to the South China Morning Post (SCMP) on the 3rd, Chinese smartphone brand Honor surpassed Samsung Electronics and claimed the top spot in the foldable phone market in Western Europe for the first time in the second quarter of last year.’,
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, ‘According to a report from research firm Counterpoint Research, Honor, which launched its popular product ‘Magic V2′ in overseas markets in September last year, saw a 455% increase in foldable phone shipments in the second quarter compared to the same period last year. This is the highest among all brands.’,
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, ‘Honor is planning to unveil its latest product, ‘Magic V3′, released in China in July, in overseas markets this week. The company explains that this product is the world’s slimmest foldable smartphone with a thickness of 9.8mm when folded.’,
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, ‘Globally, Huawei has maintained its position as the top player in the foldable phone market for two consecutive quarters based on its performance in the domestic market. Global shipments of foldable smartphones in the second quarter increased by 48% compared to the same period last year, with more than half going to China.’,
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, ‘SCMP explained, “Samsung Electronics, which dominated the overseas foldable phone market, is facing increasing challenges from Chinese manufacturers aggressively expanding into overseas markets by releasing their latest products amid fierce competition in the Chinese market.” They added, “Despite being targeted by U.S. sanctions, Huawei still maintains a market share of 35% in the Chinese foldable phone market, but other Chinese brands like Honor, Xiaomi, and Vivo have all launched their latest foldable phones in overseas markets this year.”’,
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, ‘Counterpoint expected Samsung Electronics to regain the top spot in the global foldable phone market in the third quarter with the release of the new Galaxy Z6 series, but they forecasted that “due to intensifying competition, Samsung Electronics’ market share is likely to decrease significantly compared to last year.”‘,
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