‘Origin City’ with a size of 1.33 million pyeong unveiled
Incorporating Korea Seven and Lotte Duty-Free Shop
Large concert hall accommodating 80,000 people also implemented
Virtual performances by ‘N Mix’ and ‘DJ Allok’
Planned virtual land and building trading services
Collaboration with offline shopping channels,
Exterior view of Caliberus Origin City. Photo provided by LotteDenovate,
, ‘[Seoul Economy]’,
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, ‘In a metaverse (3D virtual world) space that is 1.5 times the size of Yeouido, a service has emerged where you can enjoy luxury shopping and watch popular K-pop artists’ performances. It is expected that users will be able to experience farming and fishing, and in the future, virtual land and building trading will also be possible. This metaverse has transplanted a replica of the real world onto the metaverse, allowing users to freely enjoy things they could not previously enjoy due to cost, time, and space constraints.’,
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, ‘LotteDenovate(286940)‘, ” subsidiary ‘Caliberus’ has unveiled the ultra-realistic metaverse city ‘Origin City’ targeting users worldwide. It is approximately 8 months since the trial service began with about 5,000 users in January. In this global public version, the area has expanded by more than 6 times, with additional diverse contents. It provides languages such as Korean, English, and Japanese, and plans to expand the language range through the analysis of users’ nationalities in the future.”,
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, ‘Origin City boasts a vast play space of approximately 1.33 million pyeong, which is expected to expand further depending on user participation. To facilitate users’ rapid movement within the spacious area, taxi stands have been set up at approximately 30 key locations in Origin City.’,
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Cityscape image inside Caliberus. Photo provided by LotteDenovate,
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, ‘Origin City is divided into △Central District where you can experience themed corporate brands △East District focusing on entertainment and fashion, where you can purchase various fashion-related items for avatars △West District, which is centered around UGC(User Generated Content) Town, allowing users to create content.’,
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, ‘In the Central District, various distribution channels such as Korea Seven and ‘, Lotte Hi-Mart(071840), ‘ and Lotte Duty-Free Shop are located, where you can experience various types of shopping including food, electronics, clothing, and cosmetics. Particularly in Lotte Duty-Free, various global brands like Louis Vuitton Moet Hennessy (LVMH) Group’s Fenty Beauty, Fresh, Make Up For Ever, MCM, Lancôme, Acmede Ravibi, among others, are participating. Users can browse virtual products that almost mimic real products in the brand stores. Users can purchase virtual products using the currency available within Origin City, yet physical products cannot be received offline for now. LotteDenovate plans to further collaborate with offline shopping malls in the future.’,
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View of the concert hall inside Caliberus. Photo provided by LotteDenovate,
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, ‘In the East District, a large concert hall accommodating 80,000 people where you can enjoy K-pop and EDM performances has been implemented. Plans are in place to provide virtual performance content featuring JYP Entertainment(‘, JYP Ent.(035900), “‘)’s ‘N Mix’ and EDM DJ ‘Allok’. Building on its partnership with MBC, it will expand K-pop performances and establish ‘Tomorrowland Planet’ through an exclusive partnership with the global EDM festival ‘Tomorrowland’, which is scheduled to be publicly unveiled by the end of the year.”,
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, ‘The West District allows users to create and share content using UGC tools. Moreover, it is the industry’s first to apply UGQ(User Generated Quests) elements. UGQ operates by rewarding users when they create missions for others to accomplish. Users can create their own AI characters, move them to desired locations, and assign tasks. Additionally, various communities tailored to users’ interests such as farms, fishing spots, and mazes have been created.’,
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, ‘Caliberus users can decorate the interior of their avatars’ homes where they live and even invite other users to their spaces. In the future, the ability to purchase virtual land and buildings will also be updated.’,
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, ‘A LotteDenovate official stated, “The metaverse implemented by Caliberus boasts extremely realistic graphics,” and said, “We will expand the area size of the space while enlarging a variety of content for users to enjoy and continue to pursue integration with offline entities.”‘.
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